Meta adds Hindi and Portuguese support for Reels’ AI translation feature

Meta is already working to put Reels at the center of the Instagram experience iPad And on Mobile in countries such as India and South Korea. Now, to allow more people to consume and understand Reels in different languages, the company is adding Hindi and Portuguese language support to its AI-powered translation feature across Instagram and Facebook as well.

The company launched This feature is coming in August with support for English and Spanish After teasing this at the Meta Connect conference last year. With Indian and Portuguese support, Meta aims to leverage creators from its largest markets, such as India and Brazil, to achieve global reach.

“We think there are a lot of great creators out there who have potential audiences that don’t necessarily speak the same language,” Instagram head Adam Mosseri explained. Posted on Instagram in August.

“And if we can help you reach those audiences who speak other languages, and reach across cultural and linguistic barriers, we can help you grow your following and get more value from Instagram and the platform,” he added.

Users can turn on automatic translation in their preferred language to consume reels that were originally created in another language.

Creators can turn on automatic translation for their clips by turning on the “Translate your voice with Meta AI” option before publishing. They can also select the languages ​​to be translated into after reviewing the translated video through automatic dubbing and lip-sync.

Meta said it is working on new AI-powered translation features that will be rolled out soon. Reels on Facebook already supports AI-powered translations for multiple speakers. Meta said that this feature will be available to creators who post on Instagram soon.

Aside from audio translations, the company is also working on creating a way to translate text or captions posted using Reels in supported languages. Users will be able to select the ‘Translate text on reels’ option when the feature is rolled out. This is useful for those who watch a video without sound.

Furthermore, Meta is planning to roll out a new voice dubbing feature that will preserve the creator’s original voice and tone. The company will also provide the option to choose a new version of lip sync that better matches the movement of your mouth.

Meta’s competitor YouTube has been working on it Translation features For a few years now. Last month, the company rolled out lip-sync improvements to its system Auto dubbing feature with support for 20 languages.