MEGHAN Markle’s star power is boosting the brand’s Australian sales

Meghan MarkleThe Duchess of Sussex has once again proven her ability to influence fashion trends and elevate upcoming brands.

According to a report, Australian brand Posse saw a spike in sales after the prince wore its products.

Meghan Markle is known to intentionally support emerging designers and has investments in brands like Cesta Collective and Clever Blends.

The founder of Australian fashion brand Posse has praised Meghan Markle for significantly boosting its sales, highlighting the Duchess’s strong influence on consumer trends.

In an interview with City and countrysidePosse owner Daniela Mulham expressed her gratitude for Meghan’s continued support, noting the remarkable impact her endorsement has had.

“We are so grateful for the continued support she continues to show for our brand and we love seeing her wearing Posse,” Mulham said. Daily Mail.

This increase in popularity is not unique to the Posse, as Meghan’s fashion choices have led to a spike in sales for several brands.

A notable moment occurred in 2017 when Scottish brand Strathberry saw one of its handbags sell out in just 11 minutes after Meghan carried it during an appearance with Prince Harry.

Additionally, Strathberry reportedly expanded its workforce due to a spike in sales after Meghan wore its products, demonstrating the financial strength behind its endorsements.

London-based lab-grown diamond company Kimaï is another company that has benefited greatly from the “Meghan effect.”

In 2019, Meghan was spotted wearing $767 Felicity earrings that she bought herself.

According to Daily MailCo-founders Jessica Warsh and Sydney Newhouse revealed that the Duchess’s appearance led to increased sales, generating $1.2 million.

Warsh shared that Kimaï launched without outside funding, but after just two months, Megan’s support significantly boosted its revenue, enabling it to raise $1.2 million.

The brand, known for using lab-grown diamonds and recycled gold, eventually secured a record £250,000 investment from Dragon’s Den star Stephen Bartlett for a 3% equity stake, his biggest deal to date.

As of January, Kimaï is expected to make a profit of $608,000 (£500,000) in 2024 after four years of operating at a loss.

At the same time, Meghan is fully aware of her huge influence on fashion brands and deliberately uses it to raise the profile of up-and-coming designers.

In an interview with New York Timesshared that when she knew her clothes would be in the “global spotlight,” she chose to “support designers that (she has) great friendships with, and smaller, up-and-coming brands that aren’t getting the attention they should be getting.”

“This is one of the most powerful things I can do, is simply wearing an earring,” Megan explained.

Besides showcasing brands through her fashion choices, Meghan has also invested in several companies, holding stakes in around five to ten brands.

However, the only publicly confirmed investments are in Cesta Collective and Clever Blends, a vegan latte powder brand available in the UK for £23 per 14-serving bag.

While the Duchess did not reveal the exact amount she invested, Cesta’s founders confirmed that her contribution was a minority stake.

Meghan has reportedly begun building her investment portfolio during the pandemic. In December 2020, the Duchess announced her investment in Clevr Blends, a healthy coffee brand known for its organic, gluten-free “SuperLattes” powder.

In a 2019 statement to Fortune magazine, Meghan expressed her support for the company’s founder, Hannah Mendoza.

“This investment supports a passionate entrepreneur who prioritizes community building alongside her businesses,” she said. “I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and that has a holistic approach to wellness. I believe in her and I believe in her company.”

Meghan and her husband, Prince Harry, did everything they could to show support for the victims of the ongoing wildfires in Los Angeles.

The couple has made donations through its Archewell Foundation, volunteered at shelters, and opened their home in Montecito to friends displaced by the fires.

In another show of support, Meghan decided to postpone the release of her Netflix cooking show “With Love, Meghan.”

In a statement to People magazineThe Duchess expressed her gratitude to Netflix for supporting her decision to prioritize those affected by the fires in her home state.

“I am grateful to my partners at Netflix for supporting me in delaying the launch while we focus on the needs of those affected by the California wildfires,” she said.

Meghan’s new cooking show, which was scheduled to premiere on January 15, has been postponed to March 4.