Media brands hope online will lead a new protocol to stop the unwanted artificial intelligence crawl

Online media brands, including Yahoo, Quora and Medium, take a new step to prevent artificial intelligence companies from copying and using their content to train models without their permission.

Publishers, including the parent company of CNET ZIFF DAVIS, see this new tool, called RSLAs another means to ensure that adult artificial intelligence developers do not use their work without paying or compensation – a problem that has already led to a set of lawsuits.

RSL, which really means the simple license, is inspired by Really simple SyndicationThe web standard has long provides updated and automatic content updates in a computer -readable format. Like RSS, RSL is open, decentralized, and can work with any part of the online content, including web pages, videos and data collections.

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Currently, when the AI’s roaming internet robot, known as the creeping, wants to absorb information on a site, it must pass through Robots.txt, which works as a basic entry or a non -input door. Artificial intelligence companies have I found ways about Robots.txt or Strip it completely and After that, it was prosecuted. The goal of RSL is to be a more powerful layer of technology to deal with Ai Crawles, which is now represented More than half of all traffic on the Internet. (Disclosure: Zif Davis, the parent company CNET, filed a lawsuit against Openai, claimed that it had violated the copyright of ZifF Davis in training and operating artificial intelligence systems.)

“RSL is directly dependent on the RSS legacy, providing the lost license layer for the first internet of artificial intelligence,” Tim Urieli, CEO of Uriel Media, said in a press statement. “It guarantees that creators and publishers who feed the innovation of artificial intelligence are not just part of the conversation but they somewhat compensate for the value they create.”

The brands signed on RSL include Reddit, people, internet brands, quickly, Weekhu, Aurelli, Daily Best, Massachusetts Institute for Mnakin

“If artificial intelligence is trained to work our book, then he needs to pay the price of this work,” Tony Stopbin, CEO of the Mettharged Company, said in a press release. “At the present time, artificial intelligence is working on stolen content. The adoption of the RSL standard is how to force AI companies either pay the price of what they use, stop using it, or close.”

The appearance of RSL comes at a time when web traffic is connected online with changes to Google and AI. The integrated Google answers were created from artificial intelligence at the top of the Google Search Critical publishers Also, stay away from the potential clicks they had received otherwise. Google claims that an artificial intelligence overview sends.High -quality clicks“For sites, people who share more and stay on sites for a longer period. Chatbots such as Chatgpt helps in research and synthesis, which means that people do not have to jump around different sites to collect parts of information in the same way they have done before. Infactory.

“The widespread adoption of the RSL standard will protect the safety of the original work and accelerate a useful framework for the two parties for publishers and artificial intelligence providers,” said Vivek Shah, CEO of Zif Davis.

In response, publishers sue artificial intelligence companies or licensing deals. In other cases, sites turn into services like Tollbit, which aims to charge artificial intelligence crawl every time they request examination of the contents of the site. Connecting networks like Cloudflare, which help ensure rapid access to online sites, Preventing the crawl of artificial intelligence directly.

The co -founder of RSL, Eckart Walether, said that the RSL standard and the efforts like this from Cloudflare are complementary, as many media companies themselves participate in both. Waltur compare tools like Cloudflare to guards who protect an unwanted reptile website, while RL only allows the crawl to understand the rules and acceptance price. “These compensation methods can work together. For example, the publisher may want to impose fees on the crawling of their content, and then it also requires a royal payment every time the content is used by the artificial intelligence model to answer a question,” said Walder in an email to CNET.