McDonald’s debuts new ‘McValue’ menu

McDonald’s began rolling out a new value menu at its restaurants on Tuesday as part of an effort to revamp traffic between its branches. Budget conscious consumers.

The “McValue” menu category, part of the fast food company’s comeback strategy, offers customers a “buy one, add one for $1” option for breakfast, lunch and dinner.

The company is also launching app-specific deals to attract customers to the platform, such as free medium fries with a $1 purchase every Friday in 2025 and a free McCrispy chicken sandwich for new app users.

McDonald’s Adds ‘MCVALUE’ Menu and Boosts Meal Deals Offers

Local franchisees are also launching their own deals on items like the McGriddle and app-exclusive offers like 20% off $10 or more, the company said.

McDonald’s has it More than 13,500 restaurants In the United States

On a third-quarter earnings call in October, executives said the company was working to create a “more comprehensive U.S. value platform” starting this year to gain an advantage over competitors.

How does McDonald’s plan to bring back customers?

The quick-service sector has faced a slowdown in traffic in successive quarters as inflation-wary consumers continue to eat at home more often. McDonald’s CEO Chris Kempczinski said this trend continued in the third quarter.

While the companyExpect a challenging environment “In 2024,” Kempczinski said, its performance this year fell short of its expectations.

“The leadership gap in value has narrowed,” he admitted. In response, Kempczinski said the company “moved urgently in partnership with our franchisees” to improve value propositions in most of its key markets.

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The company also said Tuesday that the $5 meal deal will be extended for a second time. This time it will continue until next summer and will be part of the McValue platform.

In October, McDonald’s CFO Ian Borden said the $5 meal deal was responsible for “drawing customers back” to restaurants throughout the third quarter.

The deal, which launched in June, gained traction “particularly with low-income consumers, and successfully increased traffic share with this group for the first time in more than a year,” Borden said.

Here’s the new Value List platform:

The $5 meal deal includes a choice of a McDouble or McChicken sandwich with small fries, 4 Chicken McNuggets, and a small soft drink for $5.

McValue Breakfast Buy One, Add One for $1 menu items include:

• Sausage McMuffin
• Hot dog biscuits
• Sausage burrito
• Hash browns

McValue Lunch/Dinner Buy One, Add One for $1 menu items include:

• 6 pieces of chicken nuggets
• Double cheeseburger
• McChicken
• Small French fries