Marshall Sonos takes her first voice

Transfer to The new products category is a nervous pledge for any company, and the current climate Error roulette It only adds another level of uncertainty. But Marshall, the manufacturer of the icon guitar and a growing consumer sound products, is going despite its first launch. At $ 1,000, Heston 120 is able to enter the first ambition.

“This is our most expensive product. Frankly, this is a little frightening,” says Gustav Rosel, chief product and innovation official in Marshall, in an interview. “But since it is a new segment for us, we made the decision that we wanted to start in the end. We don’t always do it, but in this case we thought it is important to make a statement – to show that we are really serious about it.

Rosel says that the idea of ​​adding a sound tape to its line is the one that has been about the company’s discussions over the past five years, but it was in production for about three of them. The result is Heston 120, which is ATMOS ATMOS and DTS X 5.1.2 channels, with 11 separate drivers to present a wide and high sound field from one box.

Setting a product for many channels was a new challenge to Marshal, and it brought new experience on board to help-even with withdrawing talents from the auto industry for its multi-channel experience. “Now, we have two doctorates at home, it’s the level of efficiency,” adds. “We have also worked closely with Dolby to help us in some difficult measurements, to ensure that sound things are strictly put in the room.”

Heston 120 tends to have a well -known product design language, which has been borrowed from guitar amps.

For the door of courtesy Marshall

However, a special concentration for the audio team tells us Rospell, about getting a good balance between seems good for TV and also a good music-a common difficulty in multi-channel audio products. Heston 120 certainly comes with a lot of music options to put it in the test, including AirPlay 2, GoogleCast and Bluetooth Le Audio, as well as Tidal and Spotify Connect.

“Playing music is a field in which we have been able to include our current experience, and use some models of our mobile speakers to ensure that all drivers in Heston 120 are working completely together in setting up Stereo more classic as well. If you are more bold, we have won all the competitors we heard.

The other main focus of the team was the design of the product, but not the way anyone might think of Marshall products. While loudspeakers are known for their distinctive appearance, it reminds us of the brand famous loudspeakers, Heston 120 re -approaches this approach, a little.

For the door of courtesy Marshall

“Many products in this field look largely as they are trying to mix, and when TVs do their best to hide more and more, you need to find the right tone.

“But Histon He is Choose a conscious design for people who want something different, we are not trying to hide. It is a bold statement, but not bold as we could have been. I think we found a balance that feels originally. “