Marriott CEO reveals the extent of low -income travelers change the hotel strategy

Anthony Capuano, CEO of Marriott International, shared some ideas about budget travelers during the appearance of the Monday on the “Country count”.

The host Liz Kalaman told the minimum international Marriott consumers “continues to set the priorities of travel, but they want to do so in a More from Thrifty price point“Quoting the spending data that the company has through its credit card relationships.

This prompted the international Marriott to “pushing strongly over the past two years in the average part, a segment in which we have not worked historically,” according to Capuano.

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He said that he had begun to acquire the company on City Express. The company captured the City Express Brand from Hotels City Express, SAB De Cv in 2022 for $ 100 million.

“We have also developed an organic of the extended base Mid -range product He called Studiores, “referred to Claman.

The first Marriott Secretary was opened on Monday in Fort Meers, Florida. Stay EXNDED hotel provides “studio rooms with one or two beds, a knocking area, a kitchen with a stove microwave, and a full -sized fridge,” according to a press statement.

In response to a question about what makes it different from other brands in Marriott, Cabuano told Kalaman “starting the price point.”

The CEO of Marriott says “The right thing” about Dei, who gets 40,000 email messages in response to this

“It begins with more modest services,” he added. “These are people who can be on a temporary mission, and perhaps a construction project or a consulting mission. They can be digital Bedouin.”

“This product at this price point really resonates with more cost consumers,” he said.

Capuano also described the “widening” of the Marriott wallet, saying that the company can “provide” Correct residence For every purpose, a journey, which is often different regardless of income. ”

Marriott Marriott It includes Ritz -Carlton, St. Regis, Sheraton, Courtard, Westin, Moxi and others.

The company achieved $ 6.26 billion in revenue during the first quarter. Meanwhile, its net income entered $ 665 million.

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