Luckin Coffee, the largest coffee chain in China, opens its first American sites

Luckin, the largest coffee chain in China, opened A pair of sites In New York. This can focus on Starbucks’s ongoing transformation plans, where Luckin has grown for the superiority of that company in China, with 22,000 sites.

Luckin was established in 2017, and it is largely provided by specific stores, instead of cafes designed to encourage customers to continue. He accepts non -cash payments and has stalls. The smaller fingerprint reduces expenditures, and Lukin allowed the provision of usual foodstuffs for a price of less than Starbucks, which in particular attracted younger clients.

Whether this success can be repeated in the United States is still unknown. Luckin’s previous efforts in North America did not go according to the plan. In 2019, I submitted a public subscription application on NasdakBut she was deleted after she admitted that she lied about her profits.

Starbucks have struggled in the past few years, partly due to active investors and unequal experience in stores. Last year, the company toppled its CEO and Brian Nicole rentedFormer CEO of Mexican Chipotle grill. Since then, he cut the menu elements by 30 % and ordered Paristas to start writing messages on cups, and changes aimed at simplifying the store operations and restoring customer feelings. The company also rented a The new financial manager.

Luckin will offer the same cold drinks and hot coffee options as Starbucks. It also has signature elements such as pineapple and berries of iced coffee and “Refresers” that mix coconut milk, fruit juices and cold foams.