Lotte Group taps Arbitrum for Web3 entertainment experiences

Lotte Groupa Big Five conglomerate in South Korea, said in Consumer Electronics Show 2025 It chose Arbitrum blockchain for it Lotte Calverse.

Lotte Caliverse will be an AI-driven 3D entertainment experience on the blockchain. Arbitrum was a A popular choice as layer 2 of the Ethereum blockchain Because of its flexibility, this deal will bring a number of brands into a Metaverse-like experience.

With more than 90 companies in retail, chemicals, hotels, financial services, food and more, Lotte Caliverse features brands such as Givenchy, MCM, L’Occitane, Fresh, 7-Eleven and Tomorrowland, along with its sub-brands such as Lotte Duty -Free and Lotte HiMart and Lotte Cinema.

A next-generation virtual world powered by Epic Games’ Unreal Engine 5, Lotte Caliverse offers users a first-of-its-kind entertainment experience.

Users can shop at digital stores like Givenchy and MCM and pick up items in the real world, attend K-pop and electronic music concerts featuring superstars like NMIXX and DJ ALOK, and enjoy music stages developed by Tomorrowland, one of the largest electronic dance floors. In the world. Music festivals. Users can also delve into several games, from dance battles with friends to the newly announced “Caliverse: Invasion” where they fend off aliens. In the future, users will be able to create their own games on the platform.

“Together with the most trusted blockchain company Arbitrum, we are excited to take our first steps into the world of blockchain with Lotte Caliverse, where we will leverage Lotte’s successful history in retail to deliver exceptional products and services to over 40 million people,” said Kima. Kim, CEO of Caliverse, in a statement. “Our vision is to shape the future of retail and entertainment experiences for users, by combining the best elements of real-life interactions with new on-chain opportunities. Securing the largest grant to date for Arbitrum represents the first step in building a sustainable creative economy featuring next-generation commerce and generated content.” Users, games and entertainment.

Lotte and Arbitrum want to push the boundaries of the virtual world experience with Lotte Caliverse. At CES, Lotte Caliverse unveiled its latest 3D technology, including an app that enables users to experience 3D images without the need for glasses. In addition, real-time 3D Chroma Key AI technology provides an immersive gaming experience in Lotte Caliverse.

In 2024, Arbitrum’s gaming ecosystem saw 72% year-over-year growth, hosting 119 games and 23 proprietary gaming-focused Orbit series. By joining Arbitrum’s extensive ecosystem, Lotte Caliverse will benefit significantly from network effects.

“Arbitrum’s blockchain is the perfect fit for Lotte Caliverse, providing industry-leading block times of 250 milliseconds ensuring high-quality performance in virtual worlds and gaming experiences,” he said. Steven GoldfederCEO of Offchain Laboratoriesdevelopers of the Arbitrum technology, said in a statement. “With Arbitrum now powering Lotte Caliverse, in-game transactions will be seamlessly integrated on-chain and will eliminate transaction latency, providing users with a seamless, consumer-friendly experience that sets a new standard for Arbitrum-based interactions in virtual worlds.”

“We are pleased to announce our new alliance with Lotte, a leading cross-border company in Korea and Japan. Their bold decision to integrate blockchain technology into Lotte Caliverse demonstrates their commitment to innovation, and we are proud that they have chosen Arbitrum to lead this next phase,” said Jun Park, President of Korea at Arbitrum Foundation. Of their journey.

Last month, Arbitrum established an alliance with gaming giant Ubisoft to streamline gaming experiences within the Web3 ecosystem. This alliance with Lotte adds to this momentum, uniting one of Asia’s largest conglomerates with Arbitrum’s blockchain infrastructure.

Users can start exploring Lotte Caliverse today by downloading the game at https://caliverse.io/. 3D movie features and apps are scheduled to launch in the first half of 2025. Founded in 1948, Lotte Group is headquartered in both Japan and South Korea. It operates in 30 countries.