Los Angeles Olympics to sell naming rights for some places in the game change for 2028

The Los Angeles Olympics organizers will sell the rights to a handful of their places in deals that are expected to bring millions of dollars to the 2028 games with the long international Olympic Committee’s long policy of keeping commercial names outside the squares and stadiums.

The organizing committee announced the Landmark deal on Thursday, saying that the contracts were already present with two of its founding partners – Honda, which already enjoys the rights of the square in Anaim that will host volleyball, and Comcast, which will have its name in the place of hosting the temporary place.

Casey Vasermann, Chairman and CEO of La28, said that revenues from deals exceeded what is in the current Los Angeles budget of $ 6.9 billion.

The deal has been portrayed as a kind of arrangement of changing the model that Los Angeles needs more than other host cities because, as is usual for the American host Olympics, the basic cost of these games is not supported by government financing.

“We are a private institution responsible for providing these games,” Vaserman said in an interview with Associated Press. “It is my job to pay. This does not mean that we will win every time we pay, but it is our duty to always pay because our context is unique.”

Vaserman said that he had spent time explaining the members of the International Olympic Committee how the names of the square and stadiums would be part of the dictionary in American sport.

“People know” encryption “as” encryption “, they do not know this as” The Gymnastics Arena “in the city center.”

Rights can be available to 19 temporary places. IOC’s largest sponsors, who are called senior shepherds, will have the first opportunity to reach deals. Vasermann said that no places will be renamed – for example, if the organizers do not reach a deal with SOFI (opening and closing celebrations, swimming) or Intuit (basketball), no other sponsor can put his name on the scene.

This new arrangement was not included in the La Memorial, Rose Bowl and Dodger, which is some of the most famous places in a city that hosted the Olympic Games in 1932 and 1984. Organizers said that the subsequent Olympic Committee rules that prevent advertising in the field of play will continue to be applied.

The deal adds to an increasing list of accommodation that was paid to Los Angeles, which is preparing again to reshape the Olympic brand, the way it did in 1984.

In 2017, the city was presenting an offer for the 2024 Olympics against Paris, but it agreed to host the 2028 games instead. It was part of the operation not available at the time that saved the International Olympic Committee from the fact that the cities have become reluctant to absorb the cost and effort to provide bids to host summer games and host.

Olympic observers watched the return of the soft ball and the baseball for the year 2028, as well as the introduction of Flag Football (with the help of the American Football Association) with the changes that Los Angeles may not only be able.

LA will also change a great scheduling of the Olympics, move the path and the field to the opening week of games and swimming to the end.

Vaserman said that the position of the organizing committee as a special entity plays a major role in its relationship with the International Olympic Committee.

“We spend time, do the work, offer the argument, and we do not settle on” no “because we do not have this luxury.”