L’Oréal’s latest device promises to help see how your skin responds to ingredients like retinol

If you are confused about the wide range of skincare products available in the market and exactly which one is right for you, L’Oréal claims to have the answer. to Consumer Electronics Show 2025the company introduced a tool called Cell bioprinting He can chemically analyze your skin and provide advice on how to make it look younger.

The company has partnered with a startup called NanoEntek, a Korean manufacturer developing microfluidic lab-on-a-chip technology. To use the system, you place the facial strip on your cheek, then transfer it to a buffer solution. They are then loaded into a Cell BioPrint cartridge, which is then inserted into the device for analysis. While this is being processed, the device also takes pictures of your face and asks you to fill out a short questionnaire about skin problems and aging. The company says it all takes just five minutes.

In an interview with Engadget, L’Oréal’s Guive Balooch said that the skin strip can be applied near the jawline, and that even if someone has sunscreen on, it won’t affect the results.

Once the data is processed using what L’Oréal calls proteomics, Cell BioPrint can advise on how to improve the appearance of your skin. It can suggest how well you respond to certain ingredients like retinol, and predict potential cosmetic issues like dark spots or enlarged pores before they become visible.

This all sounds good and is reasonably scientifically based, but L’Oréal hasn’t cited any peer-reviewed studies that might prove the device’s effectiveness. However, this seems to be a good time for a product like skincare awareness It exploded late Thanks in part to Covid, influencers and Sephora. This generated a lot of new information (W Wrong information), allowing L’Oréal to come in and save the day by using science to fix your problems virtually.

However, the BioPrint machine will not be available to consumers yet, and to be clear, the first iteration of the device is not intended for home use. Beta testing is scheduled to begin in stores in Asia sometime in 2025, but as of now, there is no specific launch date or price. Baloch indicated that it will follow a similar rollout pattern to the company’s other technology launches in the past, by appearing first on the counters in flagship stores of one of L’Oréal’s luxury brands. Over time, it may make its way into more mainstream sectors.