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L’Oreal collection At CES 2025, L’Oréal Cell BioPrint announced a device that provides personalized skin analysis in just five minutes at the beauty table.
This isn’t on a superficial level: This device will use the latest proteomic science to understand your skin’s unique biology. Loreal It is called a revolution in consumer skin intelligence rooted in the field of longevity science. The company made the announcement at CES 2025, the major technology trade show in Las Vegas this week. It was L’Oréal A Regular at this event In recent years with the collision of the worlds of beauty and technology.
The 115-year-old beauty company said that proteomics, the study of how protein composition varies in our bodies and affects biological processes, is now being applied to skin intelligence, through a laboratory experiment that has been reduced to the size of a credit card. .
Through an exclusive partnership between L’Oréal Group and Korean startup NanoEnTek, this pioneering technology enables the measurement of L’Oréal Group’s patented biomarkers within the skin – invisible clues that reveal the skin’s past, present and future. L’Oréal’s advanced research has identified, for the first time, biomarkers in the skin that can indicate key components of skin health and longevity.
The L’Oréal Cell BioPrint is a tabletop device that provides personalized skin analysis in just five minutes
Minutes, using advanced proteins – studying how protein composition in the human body affects skin aging.
L’Oréal Cell BioPrint is made possible by L’Oréal’s Longevity Integrative Science, a pioneering approach that reveals how mechanisms in the human body can influence skin appearance, and through an exclusive partnership with Korean startup NanoEnTek.
L’Oréal Cell BioPrint produces a personalized skin assessment in minutes, including:
The biological age of the skin: How quickly does skin age? L’Oréal Cell BioPrint can calculate
Skin age and provide personalized advice on how to slow its appearance
aging.
Component response: Do some active ingredients work on the skin?
L’Oréal Cell BioPrint technology reduces guesswork by helping to predict response
Some key ingredients like retinol.
Shift from reactive skin care to proactive skin care: Is your skin prone to dark spots?
Enlarged pores? L’Oréal Cell BioPrint technology can help predict potential cosmetic problems
before they become visible, enabling users to take proactive steps to help protect
The beauty of their skin.
“At L’Oréal, we are always looking towards the future of beauty, combining the latest products
“The discoveries come from our long experience in the field of beauty,” Barbara Lavernos, Executive Vice President responsible for Research, Innovation and Technology at L’Oréal Group, said in a statement. “As the skin is the largest organ, and an essential part of human health, we are thrilled to unveil Cell BioPrint, an exclusive lab-on-a-chip microfluidic technology combined with our century-long leadership in skin science. With the Cell BioPrint device, we are giving people the ability to… Discover deeper insights into their skin through specific biomarkers and proactively address the beauty and longevity of their skin.
In pursuit of increased personalization in skin care
The growth of the global skin care market, which is expected to reach $125 billion in 2024, is driven by consumers who are constantly searching for more information about more effective products for their unique skin. According to a recent US survey of 2,000 skincare users, nearly 80% reported that they rely on trial and error to determine what works for them, with the average person reporting trying seven different cleansers before finding a product they like.
L’Oréal CellBioPrint’s advanced science is now being applied to skin intelligence thanks to decades of knowledge-building and innovation by L’Oréal’s advanced research team, which for the first time has identified unique biomarkers in the skin that can indicate key components of the skin. Healthy-looking and long-lasting skin.
The L’Oréal Cell BioPrint also features NanoEntek’s exclusive microfluidic laboratory technology, which leverages some of NanoEnTek’s 100+ patents to measure the presence of L’Oréal’s leading protein biomarkers in five minutes. It works through a simple, non-surgical process consisting of the following steps:
- Apply facial tape to his cheek, then place it in a buffer solution.
- Load the solution into the L’Oréal Cell BioPrint cartridge and insert it into the device for analysis.
- While L’Oréal Cell BioPrint processes the sample, the Skin Connect device takes several photos of the person’s face and a short questionnaire about skin issues and aging is completed.
The L’Oréal Cell BioPrint trial with the L’Oréal brand is scheduled to roll out in Asia later in 2025. L’Oréal has more than 90,000 employees, including 20 research centers with more than 4,000 scientists and 6,400 workers. L’Oréal is focused on inventing the future of beauty and becoming a technological powerhouse in the beauty industry.
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