Six-time major golf champion Phil Mickelson discusses increasing the fan experience on “The Claman Countdown.”
Perhaps in the biggest step for Life for golfGiven the league’s potential popularity, the league earlier this month announced a multi-year deal with FOX to broadcast its tournaments on the network’s FOX Sports channels.
The League was previously on The CW, but has consistently generated low ratings, despite more stars jumping ship PGA Tour.
The tour has seen two golfers win major championships since the tour’s inception, with Brooks Koepka winning the 2023 PGA Championship and Bryson DeChambeau taking home last year’s US Open.
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Phil Mickelson makes his tee shot during the LIV Golf Invitational – Bangkok at Stonehill Golf Course on October 7, 2022, in Pathum Thani, Thailand. (Peter van der Closter/Getty Images)
Koepka came close to winning the previous year’s Masters, but Jon Rahm took the Green Jacket home, then moved to LIV in December of that year under a deal rumored to be Its value is more than $300 million.
LIV’s top stars are some of the best in the game, and six-time major champion Phil Mickelson, one of the first to join the tour, said he was “really excited” about the new TV deal.
“FOX has always been at the forefront of innovation and cutting-edge fan and audience experience, and that’s exactly what LIV is trying to do in the world of golf,” Mickelson told FOX Business’ “The Claman Countdown” on Wednesday. “It helps us create great value for our sponsors, and sponsors are now coming to terms with the value that FOX provides. We hope it will add value to FOX and be consistent with this sophisticated, innovative and younger target audience.”
Phil Mickelson plays his shot from the 12th tee during the second round of the LIV Golf Miami Championship at Trump National Doral. (Sam Navarro – USA Today Sports/Imagine)
Mickelson added that LIV Golf brings a new style to the sport.
“We’re trying to become a value-add to the golf ecosystem. The old model wasn’t engaging young players, it wasn’t a global model. We’re the first global model of golf. We’re able to bring in the best players and the best teams around the world. That wasn’t the case, so we’re trying Helping grow the game on a global basis, we are all united in this and we want to grow the fanbase, we want to grow the game around the world.” Mickelson said
“The PGA Tour has done a great job for many years, but it’s a national, center-based model, where we’re more global, we’re a much younger target audience, much younger in the different demographics that we’re trying to reach. We’re trying to make the fan experience on-site “More fun, we are working on adding, not competing.”
Phil Mickelson plays his shot during the second round of the LIV Golf Bedminster Championship at Trump National Bedminster. (Vincent Carcheta-USA Today Sports/IMAGN)
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LIV Season 4 kicks off in Riyadh, Saudi Arabia on February 6.
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