Learn about the start -up company at the end of life that it participated in its founding NBA All Star Russell Westbroook

When Donnell Beverly JR. Launching the start starting at the end of life Eazewell After losing his parents, he knew exactly the one who was calling for help in launching business: a long friend, and nine time in the American Professional League, Russell Westprook.

“The main thesis with Ross through all the works he touches is how we affect people?” Beverly Junior (in the above picture) told Techcrunch. “He was very frank about it throughout his career. I always say that we have really taken personal pain and then created a platform to really help people.”

Westbroook was in.

Eazewell is an AI -based platform that helps families to navigate and automate the administrative aspects of the end at the end of life and funerary planning. AI’s agent is given to the startup to people for 24 hours and 7 days a week and helps users to find a funeral home and reserve it to cancel credit card accounts for a deceased person.

The company shares different service providers, such as Hospice Care, Junirale Home and various insurance companies, which allow the platform to be free to use with the option to pay more distinct features.

“I had the opportunity to be able to approach his family and go to this process with (Beverly JR.),” Westprick told Techcrunch. “He has done a great job in an ideal position for this idea and brought it to life. I am excited to be a partner with him.”

Beverly Junior said he got the idea of ​​Easiol after he lost both his parents in a short period of time. The movement in what happened after their death made it realize the burden that the end-of-life process-and the fragmentation of the market of these services.

He added that seeing recent developments in artificial intelligence made him realize that technology can be used to help reduce the number of administrative tasks that sad families need to be addressed after death.

“We have seen how artificial intelligence affected our lives while we are here, but now you know that we are entering an area as it affects our lives after death,” said Beverly Junior.

Eazewell was founded in 2024. The company said it has been able to help more than 100,000 families since its launch earlier this year.

Now, Eazewele launches a new platform for institutions for housing companies, high -end living facilities and life insurance companies. This allows companies to fold the automatic features of Eazewele in their management programs.

In the future, Eazweell hopes to help people manage the digital assets of a member of his family after their passage, a task that has become a greater pledge because people’s lives are increasing online.

“The average person has between 70 and 100 digital accounts active at any time,” said Beverly Junior. “Your family inherits all these digital accounts and these digital origins as well. This is not typical. We enter into a new type of field within it. When we look at the whole scene, we see a wonderful opportunity not only to help people but only make it smooth.”

For Westbroook, Eazewell provides an ideal opportunity to go to a contract with a contract with a contract with a contract with a contract with a contract with a decad-long friend with his ability to use his platform to amplify a company that can help people-especially those who suffer from lack of services and resources-to move in this painful and expensive experience.

Wesproke said: “Anytime I put my name on anything, I am trying to find ways to open the doors, build confidence, and find ways to play a big role in it and be present because I think this is important.” “This is not related to me or a super technical in any way, but most importantly is that families find ways to be able to help them through loss. For me, the use of my platform to be able to do this is irrational.”