Lay’s radically rebrands after alarming discovery: 42% of consumers didn’t know their chips were made from potatoes

Remember potatoes. The new bags — matte and designed to look like wooden planks (like a potato box) — will contain potato chips with revamped ingredient lists. Lay’s promises that the original, kettle-cooked baked chips won’t taste any different, but they won’t contain any artificial colors or flavors:

• The redesign will also include a new sun-like logo, images of potatoes on the bag, and the phrase “Made with real potatoes.”
• A 2021 survey found that 42% of consumers did not know that Lay’s is made with potatoes.
• The changes come as Health Secretary Robert F. Kennedy Jr. pushes companies to eliminate synthetic ingredients.

The big picture: Lay is born around 60% of PepsiCo’s annual sales but has seen sales decline every quarter for the past three years. Consumers in every income bracket have abandoned classic snack brands amid rising prices.-millimeter

This was the report Originally published by Morning drink.