Lamborghini joins Dreamhack Dallas as a major partner

Automobili Lamborghini announced that it has joined Dreamhack Dallas As a major partner, cooperate for the first time with the ESL faceit Group. The car company said it is planning to bring a unique customer of its kind Lamborghini Revuelto to the event (in both the physical and digital model), which will be a way to communicate with wide electronic sports and the audience attending the event. Dreamhack is held in Dallas on May 23-25.

According to Lamborghini, the attendees will be able to see Revuelto in its huge booth 300 square meters, as well as driving in virtual races in a asphalt games in the cabin. They will also be able to secure the unique digital holdings of the experiment. This step represents a “strategic expansion of the brand” as it plans to involve the younger demographic via Dreamhack, providing them with a closer relationship with the brand.

“This is not the first appearance of the Laborgenini ever in Dreamhack, but also for the first time from any brand of cars in this event,” said Christian Master Master, director of marketing at Lamborghini, but also for the first time from any brand of cars in this event. In cooperation with Esl Faceit Group, achievement, lifestyle, dream, “Christian Master, Marketing Director at Lamborghini said in a statement.

“The partnership with Automobili Lamborghini will raise Dreamhack Dallas to a new world of overwhelming joy and unforgettable energy, as it goes beyond life, where Gaming Telling is created. The SIM race, and Metaverse collides in Celebrate passion, innovation and society.