Lamborghini CEO warns that the customs tariff has forced its richest consumers – who have 5 cars in their garage on average to buy a new trip

CEO Stefan Winkelman said that some of its customers in the United States, who have at least $ 400,000 to install it for a basic model, are waiting to know where the Trump administration’s tariff for the European Union ultimately settles. Its customers are waiting, although the United States has reached a deal to impose a 15 % tariffs on some European Union productsIncluding cars, in exchange for many pledges by the European Union. This includes buying more artificial intelligence chips and military equipment from the United States

“Some are waiting because they want to make sure that this is the last number that will be in its place,” said Winkelman CNBC. “Others are fine, or we will have negotiations.”

Winkman said that Lamborghini could resist the pressure of definitions due to its large accumulation of requests – the carts that were delivered today were requested a year or two – the company will continue to face pressure from the United States on the European Union. Lamborghini cars are made in Italy and this point is a brand discrimination. While the United States is its largest market, the car company’s production cannot be transferred there, and it is the Trump strategy I suggest companies to avoid definitions.

“For us, free trade is the correct approach,” Winkelman said. “We all know that one of them is what we want. The other is the reality, and we have to deal with the complexity because we are at work and we are ready to face everything that comes.”

Lamborghini, owned by the Audi Group in Volkswagen, has reported a 16 % increase on an annual basis and that it has seen brings more than 3 billion euros ($ 3.5 billion) in revenue for the first time in the fiscal year 2024. Its operating income also increased with double numbers to 835 million euros (974 million dollars). The company has also launched three new hybrid models since 2023.

Lamborghini did not respond immediately luckRequest to comment.

Providing another batch is an increasingly diverse Lamborghini customer base. The younger and wealthy customers from all over the world pushed the average age of Malik Lambo under 45 years old. In Asia, the average agent is about 30 years old. The ordinary buyer has five cars, while buyers of its upscale and equal style, and Revuelto have 10 cars on average.

As for the behavior of Lamborghini’s customers on the definitions and the increase in potential prices, Winkelman said of confidence in their ruling.

“They may be millions of millions or billionaires for some reason, so they know what they do and why they do things,” he said.

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