Labubus on the right path to be a business of billions of dollars this year

Labos, harmful dwarf Luxurious games Commenting on the designers of all celebrities this summer, it has become a viral around the world, but now we know exactly the popular and profitable extent – it was. On Tuesday, the Chinese company, Pop Mart, which manufactures and sells the Labubu concession, released Financial report In the first half of 2025, it had a wonderful year.

In general, POP Mart revenue grew by 204 percent compared to the previous year, and net profits increased by 362 percent. The company’s total margin rate was 70.3 percent in 2025.

The Monsters concession, which was designed by the Chinese artist for the lung lung and represented in the first place, has achieved more than 4.81 billion yuan (670 million dollars) of Pop Mart revenue in the first six months of 2025, an increase of 668 percent compared to the same period last year. (For comparison, Mattel Barbie games sold $ 374 million and $ 626 million of hot wheel products during the same period.)

Labubu’s increasing popularity also made Monsters Series Pop Mart, which contributed to approximately 35 percent of the company’s total revenues, an increase of only 14 percent in June 2024.

Another major factor that helped turn Labubu into a viral sensation, which is the company’s phenolic production line. This specified type of games, which combines the softness of luxury games with sculptural details of the facial features that were more seen in the statues, have been unexpectedly detonated, although the company only started selling it in late 2023. They caused them to sell everywhere.

According to the last Pop Mart report, the company’s revenue from Plus Products grew more than 1,200 percent this year to 6.13 billion yuan ($ 854 million), which represents 44 percent of the company’s total revenue. Pop Mart has released more than 20 different products since the beginning of 2025 using various manufacturing techniques in an attempt to repeat the success of Labubu.

Although these numbers are impressive, they only pick up part of the popular Labubu keys, as there are countless Labubus (usually called LAFUFUS by fans) sold all over the world. Because of the lack of supply of Pop Mart intentionally, some company products, including Labubu Plus dolls, are traded in used markets for more than their list price, whose profits are not reflected in its profits.

Pop Mart was founded in 2010 as a diverse store selling modern games and tools and has become increasingly international. By June 2025, more than 40 percent of Pop Mart revenue came from outside China.

Pop Mart was growing, especially in the United States. Revenue in the American market (primarily the United States) increased by more than 1,100 percent to 2.26 billion yuan ($ 315 million) in the first half of 2025. The number of material pop stores in the Americas doubled to approximately 41, making it the fastest growth area of the company. Pop Mart 571 stores all over the world.