Laayoune made a value of 200 million pounds within two years on the success of Xcelerator

Shein Xcelerator is the latest development of the very successful Shein X program. Shein X started in 2021 as an incubator program designed for new artists and designers who look forward to launching their first few collections and making themselves on the world stage.

The program will provide guidance and services to support fashion marks and founders to overcome the challenges of critical industry and enable global expansion

Shein Xcelerator can provide a set of direct global sales services to consumers (DTC), including achieving products, demand production services, and the global sales platform in force in Shein, thus supporting the efforts of each brand to raise the work strategy and cancel access to markets, so that they can focus on providing its creativity to the world.

“With Xcelerator, we aim to enable brands of all size to achieve their global ambitions. This is victory, with a systematic impact throughout the industry: support for creativity, enhancing ecosystems, and enabling more brands of prosperity around the world,” said Chen Donald Tang.

The experimental phase of Shein Xcelerator began in August 2023, and since then, nearly 20 brands from all over the world have been transferred to the program, where it achieved nearly 300 million pounds (409.25 million dollars) in joint revenues. Several Si growth has suffered in their first year, as brands on average witnessed 190 % growth in sales in the first year.

Shin says prominent success in the first Shein Xcelerator collection was the re -launch of the Missguided brand. Under the program, the brand is on the right track to generate revenues of 200 million pounds in just two years.

In 2023, the founder of Missguided Nitin Passi held a partnership with Shein to launch Sumwon Studios, a fashion collection of the next generation. The partnership combines the creativity of Sumwon Studios, the experience of building brands, and the executive power with a set of direct sales services for the consumer (DTC) from Shein, including loyalty to products, production services on demand, and the global sales platform in force in Shein, to support its efforts with speed and efficiency.

Today, Sumwon Studios oversees a growing group of brands with Missguided and its leading brand Sumwon as its most mature and measuring signs. Sumwon was appointed alone to generate more than 100 million pounds in 2025, which helps to push the group towards expected revenues of 750 million pounds in its third year.

Passi said: “With Sumwon Studios, we have built the first digital group, with an approach that relies on visions to better meet customer demand. Partnership with Shein, especially its global arrival and production service upon request, gave us the platform to expand its scope quickly and efficiently. The success of the re -launch Missguid is what is possible when there is a strong trademark at the brand level.”

“Revenues of 200 million pounds have been created within two years on the success of Shein XCERATOR” originally and published by Just styleThe brand owned by Globaldata.

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