Take the shot. Technology quickly changes sport – from mobile sports betting to admirers’ experience on Earth. There is a high -tech future model for the experience of fans in Los Angeles, in the one -year -old Intuit Dome.
Halo SPORTS and Entertainment, owned by La Clippers and former CEO of Microsoft Steve Ballmer, was opened last year. Gillian Zucker Execly Clippers has long been the CEO of Halo after its launch. I told my colleague Christine Stoller at luckThe top of operations in Scottsdale, Arizona, yesterday about the technology application – including face recognition – through the experience of the American Professional League fans
The Intuit Dome opened with a non -stereotype – which requires visitors to obtain their own tickets on their own phones. Without this change, it will not be much of the experience that Halo wants to build as possible. When one person wiped four tickets on behalf of his group, the company was missing information about these three customers or fans, says Zucker. “Everyone wishes to be able to know everything about their customers,” she says. “We (we knew) mainly 25 % of the people who come.”
This friction took some accustomed to the masses, but it gave Halo more information, which paves the way for excessive movement. Dispeep level technology is tracked in each individual seat – allowing all over to give the highest fans in the square in each game. The emerging technology also allows visitors to look at the screen when entering and receiving the name – with every fans who see something different. “It is exciting enough to make people interact with their face identifier,” says Zucker.
Although this may seem like a lot of personal data that is only recorded to attend basketball, Zucker argues that consumers are comfortable with technology – when it is not called “face recognition”. When they were asked about this technology, they say: “I don’t want to do anything,” Zouker says. “We say, what is your feeling of clear? They say,” I love clearly, “she says.
Emma Hinchelv
whatever.Henchev@Fortune.com
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This story was originally shown on Fortune.com
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