Kevin Hart’s VC leads a chain of $ 35 million in the B series to apply simple weight loss

Mike Brickov said he knows how to let the tension controls one’s life.

While building his first company, he said he did long hours and gained weight. After leaving his company (Adtech called Appness), he said that he tried many things to lose pounds: severe exercises, calories and fasting. “While it succeeded, consistency was the difficult part,” he told Techcrunch.

He said what he really wants is the coach who will make him responsible. So in 2019, the Simple app, a healthy training application of artificial intelligence helps people lose weight. After that, in 2023, he added a prominent feature: Amnesty International Coach is called AVO, which helps to provide advice designed for user needs and progress.

“We wanted to help people lose weight without guilt or fungal grinding to the culture of toxic diet,” he said.

After the company built the company to $ 160 million in ARR with 700,000 subscribers, Simple announced on Wednesday that it had closed a 35 million dollar financing round, led by actor Kevin Hartbeat Ventures. The company raised $ 45 million in total financing.

Preticov has had an early co -founder who had left the company since then, leaving him at a single head.

Preticov said that AVO today deals with at least 100,000 training conversations per day and treats nearly 300,000 meals daily. Users fill a model to help them create a dedicated program, then they are introduced to the artificial intelligence coach. He said that he collects information, such as meal records, from user inputs, and manages assessments that record habits and nutritional quality.

“The training is delivered through the chat that LLMS is running that adapts the tone and the content with every person, with a long -term memory and the constitution -based control,” Bretkov added.

It is clear that the application is a direct competitor to Noom, and perhaps the most popular behavioral diet application in this industry, with millions of users .. and competes with Weightwatches and MyFitnessPal. Bracomkov said that it is different from its competitors because it does not provide public lessons or track calories in general, and he has not ventured by providing GLP-1 drugs.

“We offer personal training, not just tracking,” he said. “Avo adapts from daily plans through nutrition, fasting, movement and habits, as the meal notes provide actual time and cheap trends specially designed.”

However, it helps in completing the GLP-1 users and their drugs, and they work a “behavior engine” that helps to maintain the routine after the Meds stop. “

Although the training hypothesis of the application remained unchanged, the rise of LLMS was a blessing for customization. “Artificial intelligence has changed both the product and the model.”

He said: “Every dialogue, every registered meal nourishes a closed loop learning system that updates the profile of each person and improves our regiment’s level models.” “With every repetition, AVO becomes more accurate and more active.”

Preticov said that Hartbit approached the company after its launch on AVO two years ago. The company had already had some health investments under its belt.

“At that time, we were not looking for investors, but Hartbeat Ventures felt suitable for us, so we agreed,” he said, adding that the application has already had standards, profitability and traction. Among the others in the tour is the liquidity of the private credit company.

Brittkov believes that, at the same time, users have moved to the application because it does not feel a clinical. He said that the virtual wellness has become the “virtual front door” of weight management, as it has been proven at reasonable and accessible prices. Next, he wants to expand the GLP-1 features of his company and also launch health programs and medium women.

In the end, it is planned to expand the scope of weight loss and make a healthy application can help sleep, tension and movement.

“Our vision is to become a healthy Dolingo,” said Brittkov. “The goal is simple. Be the fun health companion that people use every day, and the most effective way to build healthy habits.”