Kambi, a sports betting solutions provider, has announced that it will join the Glitnor Group. The group runs Happy, Lucky, Flax and Vera&John, which will now switch to Kambi’s Turnkey Sportsbook technology.
This specific method of providing sportsbooks to operators allows companies to “grow faster than the market.” Effectively, it provides all the tools an operator needs to manage their sports gambling operations, including “customer intelligence and risk management”, which have been key points in recent weeks.
The core of its technology, Kambi’s Turnkey Sportsbook software provides “high-performance” software that aims to “deliver accurate pricing” when placing bets.
Glitnor will now replace the business sports betting service provider it currently owns, and will become Kambi. This will be implemented across its portfolio of casinos in Sweden, the Netherlands and Ontario, among other locations.
Kambi and Glitnor CEOs comment on the partnership
in press releaseWerner Becher, CEO of Kambi, said: “We are very pleased to welcome Glitnor Group to the Kambi network following its decision to become our award-winning sportsbook.
“This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook platform, which has proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”
Richard Brown, CEO of Glitnor Group, added: “Partnering with Kambi was an obvious choice for us as we looked to elevate our sports betting offering.
“Kambi’s market-leading technology, proven track record and unrivaled experience give us the foundation to deliver a premium, seamless sports betting experience for our players.
“We are confident that this partnership will enable us to achieve long-term success in our core markets.”
Kambi has been very busy heading into 2025, spending the last few months securing new clients through deals. It has recently concluded deals with Leo Vegas, Oneida Indian Nation in New Yorkand Red Cap.
Featured Image: Campi Collection/Glitnur
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