The co -founder of Ben & Jerry Jerry Greenfield leaves the brand of ice cream after 47 years, saying that the independence that he once had to talk about social issues had been strangled by the parent company Unilever.
In a message published by the co -founder Bin Cohen on the social media platform x On behalf of Greenfield, Greenfield said he felt the independence that the brand had to talk about about social issues and lost events in front of Unilever.
“For more than 20 years under their ownership, Bin and Jerry stood up and spoke to support peace, justice and human rights, not as abstract concepts, but with regard to the real events that occur in our world,” he wrote. “This independence was not a small part due to the unique integration agreement with which it negotiated with Unilever, which identified our social mission and our values in the company’s governance structure forever. It has ended strongly by reaching the conclusion that this independence is the basis for our sale to Unilever, has been given.”
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