Jaws changed the way to release movies, and we still feel this effect

Take a moment and think about going to movies, specifically what this actual process requires, and the information that you need to know to start the process. The awareness that the movie that you may be interested in is playing in theaters is the most important step. You likely read this site most likely knows this, for example, for example “After 28 years,” it opens this weekendBut for Mufil more cross, watching trailer in cinemas, online or on TV is essential. Most movie series theaters have a pre -ticket system where you can buy and book seats online, but even this system is still necessary first, it serves first (Have you got your tickets “Superman” yet?). Some local theaters may continue to ask you to arrive before Shootim to ensure that you are not sold. After all, this is the summer, which is the big movie season, as everyone knows.

Do you think that all aspects of the cinema mentioned in the above paragraph are a direct result of the success of the “jaws?” Strange but true. Stephen Spielberg, which is Celebrating the fiftieth anniversary of its founding this weekHe became unintentionally Water gatherings film for the entire filmmaking Upon its issuance in June of 1975, as is the case with the most important moments in history, the cinema revolution that “jaw” is present in the spectrum, and is not only due to the “jaw” itself. Previous successful publications such as “The Godfather” for 1972 and “The Exorcist” for 1973 helped on Pript the Pump for the Boysbuster Craze that swept the world soon, and Hollywood studios explored alternative ways to market and advertise place.

However, there is no doubt that the way the films were released before “Jaws” and after being two different things, the film is the clear transfer point between the approach. Although we are accustomed to things that move very quickly in the twenty -first century – especially with regard to the trends in cinema and entertainment – it is wild to look back for 50 years and realize that one movie is responsible for a change, thanks to its success and permanent heritage, allows us to feel its influence.

It is wrong to say that the films were not announced before “jaws”. After all, the concept of the movie trailer is almost an age like the cinema itself. However, there is a noticeable difference between the method of advertising films before “Jaws” and after. According to Robert Levin, who worked in marketing films in many major studios throughout his career, this difference lies in the distinction between advertising and marketing. like Livin said during an interview with Frontline in 2001The global decision, which was taken to rely on the TV advertisements of “Jaws” in making this change in the approach:

“The studios got more and more than the TV strength to open more screens, and more theaters.

The Universal strategy to announce “Jaws” was not on wide TV, as is the case with the middle media of a movie these days. The studio immersed the stains with only a few nights during a period of time before the opening of the film on June 20, and it seems that the consensus that this campaign directly contributed to the huge box office in the film. Of course, other factors in this-the popularity of the source of the source of Peter Pencheli and the oral noise surrounding the film should also be important. But the executives noticed that awareness of “jaws” has helped greatly through the marketing campaign, and soon unless just large pole films that were announced on TV early, but almost every version of the main studio. It is only a way that has grown with TV expansion itself in the cable era, providing more opportunities for ads across a large number of channels.

When Peter Jobar, the “purple color” product, “Batman”, “AIR”, and many other films, spoke to the front lines about “Jaws” effect, he mentioned the importance of marketing in conjunction with the strategy of the broad version of the movie:

“These wide versions, these huge expenditures of publications and ads in advertising costs, marketing and expenses. They will create this huge swelling of momentum that will create the huge box office from the beginning.”

The GUBER point is taken around the relationship between the advertisement and the version itself well, because all marketing in the world will not pay its fruits if a savings audience is not able to find a way to watch the movie. This is why the biggest change brought by the “Jaws” version that was released to the method of issuing films is the Universal decision to open the film on the same date. This seems standard for anyone born after 1975, but honestly or not, most films have been released closer to the “limited version” schedule today, where a two -month movie will be played in only one place (usually a big city) before moving to other sites, then ends in the second and third theaters in rural areas.

After the success of the “Godfather” version, which broke this template, Universal decided to open “Jaws” on about 400 screens, and in only 78 days, he exceeded the movie Mafia Francis Ford Coppola In box office receipts. Levin, Eching Joper Bayan, explained how this double marketing strategy and a large -scale version has guaranteed victory:

“It was understood that instead of getting out a few theaters in a city and then expanding more and more, if you go and announce a movie on the network TV and successfully care about the audience in this movie, you can open it everywhere at the same time.”

The other side that affects the launch of the “jaws” is its timing. Before the “jaws”, the summer season was a dead area for cinema due to a simple problem: the lack of air conditioning. When this issue began to be addressed during the late 1960s and 1970s, the fans began to see the cinema theaters not as a place to escape from it, but to escape. As such, it has proven that there is a possibility that theaters would become a draw during the hottest months of the year, and the “jaws” and their beach summer preparation were like Catnip. Thus, other studios and other major versions followed their example, both films and summer cinema were born.

In addition to all this, “Jaws” did something else to influence how to release films today, to show the extent of the film when seeing it with a crowded audience. We may have more options to watch movies today than ever, but there is still something that can overcome a common experience between a wonderful movie, just like the lack of many films that can overcome the “jaw”.