It’s time to kill Siri

However, it is fair to say that Apple and even Amazon’s Alexa had a cultural cachet that Google’s assistant had never enjoyed. It was not customary to hear the name Siri or Alexa in a movie or TV show; It was more famous than the General Voice Assistant than Google. This may be the reason that Amazon decided to keep Alexa’s brand and add an “+” icon to denote the new A copy of Alexa powers Through the latest large language models – Apple may still hang on Siri.

Photo: Julian Chocato

It might be fine if Apple has already delivered her promise and Siri issued a functional and great improved when she originally said. With a huge marketing boost to put Apple intelligence in the minds of everyone (Maybe a step we regret), It was a great opportunity to dazzle users with Siri Muhsin. After months, let customers wonder why Siri – New Look is late and everything.

But the broader problem that affects all big language models is not just a brand, but the user interface. Harrison compares it to computing days in the command line and shift to the GUI in the 1980s and 1990s. It was not the graphics that made the latter more popular, but the discovery and exploration interface. In the era of command line, you had to remember how to do anything. With the graphic user interface, you can put anyone in front of a computer, and they will be able to know how to navigate the operating system.

If you put a person in front of Chatgpt or Gemini, say it is a great tool, and tell them to put anything on him, they will stare in a vibrant wave. “It seems as if we were 30 years old in the interface design. They have no idea what to do or say.” Harrison says he did this delicate experience with his parents: They asked about the weather tomorrow, and artificial intelligence responded that he had no information.

“We have retracted the discovery,” he says. “The average person, not technical people, if all they do is to appoint time control devices with Siri over the past ten years, and now they have to think about it in a different way – this is a very difficult problem. There will be a kind of application of the application is important.”

Saying goodbye to Siri will be a big step for Apple – after all, he has spent more than a decade in investing in it. But most people are still using it to play music, check the weather, put time control devices, and do not even pay the limits of their current and relatively limited capabilities. It is difficult to see that the change any time soon, even if the next generation full of features arrive as I promised.

“For 99 percent of the planet, this type of artificial intelligence revolution is completely They went over their headHarrison says. Like a 10 -year transition from the command line to the user’s graphic facades, rethinking the way we use personal audio aides will take time and education, but a new Apple name may help move.