Rachel de Awi, 31, works as head of broken communications.
With the permission of Rachel de Al Awi.
In late 2019, Rachael de Foe was burned, so a leap jumped from the faith that many dreams of it, but never did that: I left her job from nine to five without lining up anything.
Growth in Singapore has spent the past few years in public relations in various companies, from large agencies to smaller boutique companies.
“Every work is chasing what I would now like to call” a monster “agency … you have a lot of customers, so you need a team (larger). You have a lot of team (members), so you need more customers. CNBC made it. “I was burned more than once.”
One day, she realized that she could not depict herself in her heads. “This is not the life that I wanted. And that when I decided to resign at the end of 2019,” she said.
Today, the 31 -year -old girl works as head of broken telecommunications through her public relations and communications company, Rifi, which started in 2020.
It has moved from making $ 72,000 Singapore (about $ 56,000) in its job from nine to five to about 220,000 dollars per year as its own president, according to the documents verified by CNBC make it.
“I had no plan.”
After leaving her job, De Foe believed that it would take some time to cancel pressure during the holiday season before finding another job in the new year.
“I had no plan, if I was completely honest … my plan was to know that,” she said. “Initially, I may have to look for a different job. But every time I looked at other jobs on the market, it was not interesting, and I can see the same patterns occur again.”
After that, suddenly, a global pandemic was injured in early 2020.
“I will be honest, it was really frightening in that time period, because I believe that two jobs (first) to be cut (during the period of economic shrinkage), public relations and human resources were … so in my opinion, I was like:” Oh no, what will I do? “
However, this also presented a new opportunity for De Foe. With companies reducing and lowering public relations and communications teams, many have eventually had to find smaller solutions.
“At the height of Covid, basically, I had founders and VCs communicating with me, saying something similar:” Rachel, we have just got rid of our agency, but we have this reputation problem … Can you solve this problem? “
What started like some of the designated fires turned into the next chapter of her career. She merged her own company and became head of communications.
Why do you choose fracture work?
While independents are appointed to implement specific projects or tasks every hour, fractures are more integrated into business – and often help lead in the comprehensive strategy in the company. Also, unlike a permanent employee or employee, fractures contribute on a part -time basis for several business or customers.
“As a chief of fractures for (communications) … I am completely responsible for the company’s communication function. But because the company may not need a full -time person, it is really left to me to make my own hours.”
“I answer three senior executives, but I am my CEO at the same time,” she said.
She said that the fracture was allowed to escape from the fatigue course that she experienced earlier in her career. Instead of constantly chasing more customers or needs more people in the team, they now choose whether or not customers or projects will take.
“In the past few years, it was very interesting to see the shift in fractures as well, because the people who used to be the elderly in the companies through which they worked started to walk on the fracture road as well,” said De Awi.
She says fractures can be logical in service -based companies, because “you are the service”.
She said: “You are the person who wants people to work with, right? So it doesn’t matter if you are sitting under a company (Akbar) or (if you work alone).
The loading of its typical customer ranges from three to five companies at one time. This model of work did not give it more independent, but also more money.
In the past five years, it has received more than $ 1.4 million from Singapore (about $ 1.1 million), according to documents verified by CNBC.
“I will never return to one president,” said De Awi. “I’m happier. I’m more achieved, and I think more than anything else – I feel I can give myself permission to chase the things I want.”
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