The new chocolate trend also controls the world, American companies are surprised Shook Crumbl has worked quickly to take advantage of its continuous popularity through the limited single version, while other chocolate manufacturers created dozens of deception sold in goaland Costecoand Amazon And now Joe trader.
She told CNBC: “The idea of” Dubai Chocolate “originated for the first time in 2021 by Fix Desst Chocolatier Founder and Ceo Sarah Hamouda’s Barchance Craving. Tahini.
Hamuda said: “All I knew in my head is that I wanted to create this chocolate bar, which is mainly a candy covered with chocolate, but it seems like a chocolate bar.”
In December 2023, bars became viral on social media.
“Instead of obtaining one request every week, we started obtaining 10 and 15 requests,” she said. “It was exciting, but it was also like, as you know, my God, how this happens.”
Reform bars are only available in Dubai and drop twice daily in the local delivery service. It is available periodically available in the Dubai International Airport storeand It stated that more than 1.2 million tapes were sold in April, which led to $ 22 million sales.
However, the United Arab Emirates is not part of the International Brand Treaty that would provide protection for the Dubai chocolate name, making it easy for any company to provide a tradition of the tape.
Lindt, which recorded $ 6.2 billion in its profits in the full fiscal year 2024, sold a limited release tape in December 2024, and said it was developing a new permanent recipe from Dubai chocolate “in response to the tremendous demand.”
Shake Shack Milkshake launched the limited version in April with flavors. Crumbl works on Branei Spinoff. Starbucks did not create an official product, but the customer promoted an idea To eat a Dubai chocolate inspired drink, which later said that the sales enhanced between consumers, General Z., launched BASKIN-ROBBINS and DUNKIN, which is owned by INSPIRE brands, has released chocolate inspired desserts in Dubai in other countries such as Malaysia and the Netherlands, but it will not confirm whether they bring it to American markets.
The Nuts Factory, a dried fruit and nuts store in New York City, says it is the first company to make a pub. It was launched in July after testing various versions in just two days, according to its CEO Din Allll. The bars were made by hand, and they had to impose a single limit for each customer in the stores that summer.
“People have just started contacting non -stop. We were unable to fulfill the demand, and we divided the world upside down to make sure that we are denying the demand. I now think we are in good condition,” he said.
The company said that the company used to make “a few hundred” bars per day. Now it makes “a few thousand” per day, as the stores added more flavors, rented additional workers and bought more machines to meet the demand. The nuts factory also created other sweets inspired by Dubai chocolate.
This trend has lasted for 18 months, and companies are still joining. Trader Joe has just launched the cheapest Dubai Dubai chocolate at $ 3.99 per tape.
Food Service Consulting Technomic says, but it is too early to follow the Dubai Chocolate flavor groups in restaurant lists, but chocolate pistachio flavor groups in restaurant lists increased by 22.3 % between the fourth quarter of 2023 and the same period in 2024, and increased 5.9 % in the previous year.
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