Is the ‘Enron egg’ nuclear reactor at home more than just a funny fake?

Did I got a deal for you? The future of energy production can be yours from the comfort of your home. Meet The Egg, a home nuclear reactor from Enron, a trusted name in American energy. If you buy the egg, I’ll also build a bridge in Brooklyn for free.

None of this is real, however Enron.com It is now a website detailing the Egg, a fictional product billed as an “energy revolution.” It is an egg-shaped benchtop device with a heat-resistant housing, a heavy water pump, a monitoring system and a uranium zirconium hydride reactor. There’s also a product reveal video that perfectly mimics the real technology launch.

Fake egg, real Enron?

The “egg” may be fake, but the Enron name lives on and may be part of a marketing campaign for something bigger.

Enron was responsible for a notorious corporate scandal. The energy giant declared bankruptcy in 2001, marking a sharp fall from grace. CNET coverage At the time, Enron noted that it was “among the most successful companies in the world” and that its collapse was “one of the most dramatic corporate collapses in history.”

Enron’s historic failure makes “The Egg” and its promise of energy independence for homeowners even more humorous. The product is supposed to be launched on January 6, as announced on Social media.

The website doesn’t list a price for The Egg, but notes that it’s much less expensive than the $19,000 to $50,000 price tag of a traditional power system. There is no buy now option, but you can sign up for the newsletter. The company is sending out updates that perpetuate the idea of ​​The Egg as a real product. An online store full of T-shirts and related merchandise bearing the Enron logo is already up and running.

Enron files

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Connor Gaydos is listed as Enron’s CEO in the company’s Delaware state statute, and was also shared with CNET by Enron press representative Will Chabot of Stu Loeser & Co. Gaydos is the co-author of a book about Birds Aren’t Real, a movement designed as… A parody of conspiracy theories. Birds Aren’t Real pushes the idea that birds are government spy drones.

Enron was also incorporated in Texas in late December 2024 as Enron Energy Texas LLC, according to documents shared by Chabot. The company followed that up by applying to become a retail electricity provider in the state. This recording lists Gregory Forero – co-founder and CEO of HGP storage – As Vice President of a limited liability company. HGP Storage is a Texas energy storage company. Evan Caron, managing partner of HGP, is also listed as vice president. This means that real professionals in the energy industry are connected to Enron’s moves.

The egg may be a harbinger of more to come – a joke that attracts attention and publicity before launching more serious work. We’ll have to see what happens. The only thing for sure is that you can’t order a mini nuclear reactor for your coffee table.