IPhone 17 misses the IPHONTION Camera of Google

When I released Apple IPhone 17 series and iOS 26She lost a golden opportunity to take advantage of her dominance in the market for a good reason – the one that Google adopted in it Pixel 10 line. With many pictures created from artificial intelligence, our extracts are overwhelmed, it is important to distinguish between Fake and real pictures.

Google does this with a low -level feature in Pixel 10 phones called C2PA content accreditation data. C2PA, or An alliance of content and originalityIt is an attempt to determine whether an image has been created or edited with artificial intelligence and help get rid of fake images. Amnesty International It is a growing problem, especially since the systems used to create it were Fast improvement – With Google among those who apply to technology.

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However, Apple is not part of the coalition of companies that pledged to work with C2PA content adoption data. But it sells millions of iPhone devices, some of the most popular photo -making devices in the world. It is time to implement the company technology in IPhone 17 cameras.

Determine real images of those edited

C2PA is an initiative that ADOBE founded to mark the media with content adopting data that determines whether it was created from AI or AI-Edited. Google is a member of the coalition. Starting from the Pixel 10 line, each image is taken by the camera with C2PA information, and if you use AI tools to edit an image in the Google Photos app, will also be marked as limited.

When displaying a picture in Google photos on A. phoneHe turned to view information on this topic. In addition to data such as camera settings used to take the image, there is a new section at the bottom “How this has been made”. It is not incredibly detailed – a typical snapshot says it is “a camera captured with a camera” – but if an AI tool like the Pro RES Zoom is used, you will see “edited with artificial intelligence tools.” (I managed to see this on Pixel 10 Pro XL and Samsung Galaxy S25 UltraBut it did not appear in the Google Photos app on iPhone 16 Pro))

The image enlargement

The image enlargement

In order to be fair, artificial intelligence has a role in each image to a large extent that you capture with a smartphone, since machine learning is used to identify objects and viewers to improve the merging of myths of exposure that is captured when clicking the shutter button. Pixel 10 who is “edited using non -AII tools” is announced, so Google applies AI specifically to the images where artificial intelligence works. To date, the implementation is inconsistent: a short clip created by AI that you made using the image feature to the video in Google photos on Pixel 10 Pro XL does not display any C2PA data at all, although it includes a “Veo” watermark in the video angle.

The important thing is that the C2PA information exists

But this is the main point: what Google does not only put signs of images that artificial intelligence has not been touched. The camera application adds C2PA data to all The image you take, even those you take and do nothing with it.

The goal is not to highlight the liberated images. It allows you to look at any image and know where it came from.

When I spoke to ISAAC Reynolds, Director of Collective Products for Pixels, before the launch of Pixel 10, C2PA was a prominent topic although the advantage is invisible like Pro RES Zoom or New New Camera coach.

“The reason we are committed to saving these descriptive data in each pixel camera, so people can start to be known in the pictures without any information,” said Reynolds. “We are just trying to flood the market with this designation until people start expecting the data to be there.”

For this reason I think Apple needs to adopt C2PA and mark each image made of iPhone. It will represent a tremendous flow of tagged images and give weight to the idea that the image should be considered without a sign that cannot be considered unreal. If you look at an image, especially when it includes current events or aims to imitate a business for your fraud, Consider her information It can help you make a better option.

Google is not strange here. Samsung Galaxy phones add Amnesty International Watermark The content accreditation mark for images that include materials created from artificial intelligence. Unfortunately, since Apple was not included as one of Members C2PAI admit it seems to be an extension to expect the company to adopt technology. But given the size and effect of Apple on the market, adding C2PA’s credit data to each image made by iPhone will make a difference and we hope to encourage more companies to enter.