Insurance provides “cancellation of culture” a rest period for terrified celebrities

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Celebrities and business managers who are concerned about “cancellation” will be able to “cancel” because of their words or actions to obtain insurance to deal with the consequences of falling into a cultural war fueled by social media.

This policy has been created by Samphire Risk, an independent subscription agency backed by LLOYD’s of London that offers crime -focused products, hostage and kidnapping risk, in cooperation with Borkowski PR, a London -based crisis communication group.

The coverage offered by the insurance policy includes communications services for managing crisis designed to protect individuals from the culture of cancellation, and to reduce the damage caused by negative media and social media coverage.

“The participation of a tweet or admiration for it can frustrate the whole world,” said Mark Burkovsky, head of veteran public relations who set the conditions for politics with the risk partner in Reputitan.

“There are a lot of anxious people. The cancellation button is the new guillotine (and one error is your wig. It is very easy to take a position on things.. Without thinking.”

Social media can create immediate violent feedback when celebrities, executives and sports stars are often seen as abusive lines, causing permanent damage and financial cost.

Burkovsky said: “Social media charges any reaction and publishes it around the world in seconds.” He added, “In an era where one tweet can erase the credibility of Omar Kamel, think about …. Cancel Chrissy Teigen because of the messages that have returned to appear – (this) is insurance against digital fluctuations.

There are current insurance products against reputation crises, but Burkovsky says that this “gap” in corporate policies by focusing on the personal protection of celebrities, executives, athletes and individuals with high wealth, as well as providing preventive measures.

The policy includes research, analysis, monitoring and training to prevent potential reputation problems in advance, in addition to a hotline that works around the clock throughout the week and 60 days of communications to manage negative media and cover and respond to social media.

“This includes the repercussions of” cancellation of culture “and” cultural war “, which are areas in which companies may not provide a personal cover or will not provide them.

Policy will also cover dealing with modern risks such as wrong information and deep counterfeiting, and extend to its associated risks such as extortion and family concerns.

Burkovsky said that this policy was not designed for the people who violated the law or guilty of violations, but it targeted those who were concerned that their words or actions were removed from its context or “in a wrong way.”

Burkovsky also said that “robots farms” appeared, which quickly publishes false information about people to harm the individual or pay attention to it.