Instagram has grown to 3 billion active users per month, according to ads before Meta CEO META and President of Instagram Adam Musairi.
This is a prominent landmark of the description -owned platform, which struck 1 billion users Again in 2018.
“If you look at the past few years, almost all of our growth was driven by DMS, rollers and recommendations,” Museri said in a video on Instagram. “For this reason, we will continue to focus on these products and direct the application more about DMS, rollers and recommendations over the next two months.”
While focusing on the short video and the recommendations made by the accounts that users do not follow may prompt Instagram growth, they have raised these changes Some frustration Among the users who are more interested in seeing pictures or other content of people who already know them.
In the next few months, Mosseri said, Instagram will test a way for users to control the algorithm that recommends the content on rollers-later, this feature may extend to other conclusions on Instagram.

According to an early version of the feature that Mosseri shared, users will be able to switch the topics that the application believes are interested in.
Based on your activity, Instagram may decide to show content on topics such as university football, film, and chess, for example – but if your favorite team is struggling and you are tired of university football balls, you can remove this topic from the algorithm. Instagram also plans to edit the lower navigation bar for the app to replace the button to download the content with a more direct link to the DMS.
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It also faces the constant definition Legal challenges On the anti -competition of WhatsApp and Instagram acquisitions, the trial appeared Internal email messages This reveals more tensions between Facebook and Instagram. Instagram has become more culturally important than Facebook, and while Meta benefits many, Zuckerberg has expressed Fears Instagram’s rise contributes to a decrease in popular Facebook. Since Facebook has become less popular among teenagers, Meta has spent the past few years as a strategy how this Make Facebook Wonderful again.
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