Instagram interconnected indicators get video ads

Meta announced on Thursday that Instagram interconnected indicators will start testing video ads. The test, which will make the topics look like its rival X, is an expansion of the announcements of the topics, which started last month With ads opening For international advertisers.

The news was announced at the Meta show at Iab Newfants, where a number of social media companies presented themselves to advertisers.

On tops, Meta says that “a small number” of advertisers will test 19: 9 or 1: 1, video ads will appear between parts of the organic content in the strand extract. The company did not share other details about the prices or the frequency of these ads.

The update follows the last Meta advertisement that the topics are now arrive More than 350 million active users per month. The application has also seen a 35 % increase as it spends on topics as a result of improving the application recommendations systems, as the CEO of Meta Mark Zuckerberg told investors in Meta’s profit call in April.

Meta has announced the news about topics, among other updates of its advertising products, in Newfants.

The company says it is also testing a new solution for the short video, rollers of advertisements, which will be displayed next to the most directed rows of creators.

Tiktok’s competitor also presented this week an expansion of its similar offer, which is called Pulse Suite, which will now allow advertisers to market themselves next to the content by category, holidays, pole moments, cultural events, green ducts, and always on the content of sport, entertainment and lifestyle publishers.

Meta will also start testing trends in the Instagram Crown Market to help advertisers find common trends, and will test API Creator Marketplace to help companies find quality creators on the scale and communicate with them.

The company is also playing the video expanding on Facebook rollers, which adjusts video assets by generating invisible pixel units in each video frame to expand the display ratio to the original experience.