Instagram continues to polish its editing application to attract video creators

As I see Through my computer screen, Tom Bandar, the product leads to Instagram modificationsPut a finger on his smartphone and track the program as a striped cat from some Meme video. Then he takes a fruition pieces and drops it on a video clip that exists for himself within the editing application, and setting the animal’s fatigue to make the cat see a little and ensuring that its gray in the background is visible.

This ability to adjust the exaggeration longings was just one of the many new features that he showed in wandering in the last application of WIRE. While it was the Instagram platform Firstly known as photographyIt is now dominated by the video. The new editing application works as Instagram accompanying, but it gives the next generation of video creators all the tools they need Rollers.

The amendments were launched last month apple and Android Devices, after months of delay. Meta, which owns Instagram, displays the adjustments as a competitor to the Capcut app. This mobile video editing tool, designed for support Tikhak Creators were released, at the international level in 2020, and they became the default option to create videos on your phone.

Although the adjustments were initially made to Capcut on free Apple downloads During the issuance weekThe application is now sitting outside 100 downloads downloaded on iOS. Sit much lower than its main competitor, which is comfortably placed in the first ten places. (Meta refused to share the current use numbers or other editing statistics.)

Bandar knows that it needs to make the application more attractive to creators. So, what is his plan? Repetition, repetition, repetition.

“We have launched the lowest viable product,” he says. “I think the most important thing, from our point of view, is listening to creators and launching great features every month or every week.” More effects of video and filters are now released. Soon, you will be able to adjust the sound level across all sections in the project. In the next few weeks, in the application TelepromPter– Even creators can look at the camera while reading text programs – decrease.

With modifications, Instagram does not try to rape powerful desktop video editing tools like Adobe Premiere and Final Cut. Instead, developers target anyone looking for better ways to formulate videos on social media on their smartphones. Touts Bender Touts’ pre -production tools, such as the current inspiration tab to find video ideas and provide Trending rollers, as an example of Instagram integration designed with observance of mobile video editors. “The creators will have a long Notes application file or DM interconnected indicators, where they send examples on videos,” he says. “There is no great way to follow all your thoughts today.” After publishing, users can see visions on how to perform the video on Instagram rollers inside the Edits app.

Social media Video elements rarely publish their works on only one platform; It will be edited in one app (usually Capcut) and is published to Tiktok, Instagram, X and other places. Why should they think about the transition to modifications from the programs they know, along with Instagram integration?