InstaCart social media is emerging and part in order to violate brands on the new Fizz application

Fizzz social media start The company announced on Thursday that a lawsuit against the giant giant delivery giant and parties planning part of the trademarks violations. Earlier this week, I launched Instacart New drinks and delivery of snacks for parties called FIZZ She announced that Partiful merged FIZZ directly into her platform.

Fizz was founded in 2020, an application of social networks that focuses on Gen Z available in more than 400 universities campus.

The lawsuit, which was filed on Wednesday in the US District Court to the Northern Province in California, seeks to try the jury, restraining relief, and damage, and a court order prohibits Instacart and part of the use of the name “FZZ” regarding social planning services or events.

InstaCart and Partiful did not respond to the Techcrunch request for comment.

In the lawsuit, FIZZ states that it uses the “FZZ” brand since January 2022 and has been presented to register brands in December 2021. It accuses beginners InstaCart and part of the brand’s violation of brands, violating federal brands, electronic ball, and violating the California competition law.

“The new FIZZ application by Instacart and Partiful is a blatant attempt to abuse the good-intentioned by the prosecutor with the same through its continuous use of FIZZ signs between Gen-Z Demographic.” “Together, InstaCart and Partiful are competing face to face with the prosecutor in its primary market planning market for Gen-Z. InstaCart and Partful could have chosen any name for their new project, but instead of competing in the field of play, they use FIZ.”

Fizz claims that InstaCart and Partiful have intentionally launched the new application with the same name of the same Gen Z Demographic, which creates a possibility of confusion among customers who may believe that the new application service is affiliated with FIZZ or its support by FIZZ.

Also, start starting that InstaCart and Partiful are taking advantage of its brand recognition as a well -known social platform for Gen Z.

“The plaintiff is informed and believed and claimed that the defendant had a bad intention to take advantage of Fizz’s signs when he recorded the name of the field He says the lawsuit. When doing this, the defendant aims to convert consumers from FZZ Platform on the Internet To the FIZZ online app for commercial gains for the defendant. “

In addition, the lawsuit claims that a part that competes with FZZ directly in the event planning space, and that the company is now using the Fizz name to confuse the Gen Z Demographic after its failure to “win the Gen Z Market through fair competition.”

The lawsuit announced today is not the first FIZ brush with legal procedure, such as startup A lawsuit against competition Sidechat in 2023 On the practices of unfair competition.