Indian Jokoyek renewed a small round of $ 13 million for a huge jump in the evaluation

JokoykThe Indian startup that provides a range of integrated e -commerce products, raised a small tour of $ 13 million, which is called the “growth” tour, which strengthened its evaluation to $ 450 million before money.

Although the new financing round, led by the RTP Global, is 63 % smaller than the 3 $ 35 million chain B, which was announced in May 2022, the New Delhi Emergian has valued its headquarters by 43 % more than the last evaluation before money of $ 315 million. This new financing also included the participation of current investors in the startup, i.e. Z47, PEAK XV Partners and Think Investments, which amounts to a total donation collection to $ 68 million since its establishment in 2020.

But what made Jokoyek very attractive to investors? Its offers, large and small companies, help to create an online store and enter the direct space to the consumer (D2C).

The D2C area is expected to witness a significant increase over time as more brands are preparing to reach young consumers targeted via the Internet and the Internet reaches new homes. In India, the second largest internet market in the world after China and the most populated country is expected to reach the value of the D2C market to $ 60 billion by 2027, up from $ 12 billion in 2022, per a a report (PDF) by KPMG.

Currently, Gokwik has more than 12,000 paid merchants, a height of 2500 to 3000 years, spreads to India, Europe, the United Kingdom and the United States, these merchants use their SAAS products that allow them to create their Miscellane -backed stores, Magntu, its sales, WooCommerce and Enteld AdPles, distances via the Internet, and transportation on Internet. It also helps brands to do trade via WhatsApp, a famous platform for companies and consumers in markets such as India and parts of Europe and Brazil.

Gokwik is concerned with brands such as the Indian giant of Lenskart glasses, Honasa Consumer, Cosmetics Compa Lakmé, Pepe Jeans in London, and Licester’s XPlosive’s XPLOSIVE.

Some products provided by Gokwik are also available through other players. For example, Razorpay and Cashfree payments offer exit solutions; Clevertap and Moengage offers CRM.

But Chirag Taneja, co -founder and executive director, told Techcrunch that the Gokwik products group is integrated so that customers tend to buy at least two of them on average. “If you are using our login product, this helps you to re -target better.

This has helped Gokwik increased its annual revenues by 20 % on an annual basis, reaching more than $ 30 million of repeated annual revenue (ARR) this year, up from $ 25 million last year. Trademarks have helped process the value of the cumulative total goods of $ 2 billion, with 55 % of transactions involved in advance payments and 45 % of cash. Of all paid payments, 80 % through the unified payment of the Indian government.

Through new financing, Gokwik aims to expand its presence and customer base by entering new markets and deepening its presence in areas where WhatsApp has a large consumer base, such as Germany, France and Latin America, including Brazil. The startup also plans to support the presence of artificial intelligence on its products. It already provides solutions like AI that calls for abandoned vehicles. Moreover, start starting to enable Indian merchants to sell their products to foreign customers with a global solution that would merge the tape and other international payment services.

Gokwik is currently a listed between 60 and 70 months, with between 35 and 37 million dollars in the bank, and it aims to profit during the next 18 months. The announcement also appears during the next 3-5 years. Meanwhile, the startup of the investor’s attention attracts the attention of the investor, although Taneja has confirmed TECHCRUNCH that it currently does not collect more money.

The number of emerging is about 400 people, primarily in its offices in Gurugram and Bengaluru, with a handful of employees in the United Kingdom.