India leads the road to Google’s banana with a local creative development

Jill Model Nano Moanan Nano, officially known as Gemini 2.5 Flash Image, Global momentum To apply Gemini since then Last month launch. But in India, it captured its own creative life, with retroactive images and local trends running viral – even with the emergence of privacy and safety concerns in appearing.

India has emerged as one country in terms of the use of banana Nano, according to David Sharon, provided a multimedia generation for Google DeepMind, which occurred in a media session this week. The popularity of the Gemini application also pushed the highest free application charts on both the App Store and Google Play in India. The application also Climb to the top of the global application stores plansAccording to the applications.

Looking at the scope of India-the second largest smartphone market in the world and the second largest number of Internet population after China-it is not surprising that the country will lead in adoption. But what attracts the attention of Google not only the number of people who use banana Nano, this is the following: Millions of Indians participate with the artificial intelligence model in a very unique and innovative local ways, and in some cases, it is completely unexpected.

One of the prominent trends is the Indians who use Banana Nano to re -create reactionary inspired by the Bollywood in the 1990s, imagining how they appeared during that era, with the fashion of the period, hairstyles, and makeup. Sharon told reporters that this trend is local for India.

There is a difference in the reactionary direction that is what some call “artificial intelligence”, as users generate images in the old style of themselves wearing traditional Indian clothes.

Another local trend to India is the people who generate their personal photos in front of the city’s scenery and iconic monuments, such as Big Ben and Retro Telephone Pocks in the UK.

“We have seen a lot at first,” said Sharon.

Indian users also try a nano banana to convert objects, create travel effects over time, and even re -perceive themselves as a postage stamps. Others generate black and white images or use the model to visualize meetings with themselves younger.

Some of these trends did not arise in India, but the country played a major role in helping them gain global attention. One example is The trend of the statueWhere people create mini versions for themselves, and they often put them in front of the computer screen. Sharon said that this trend first appeared in Thailand, spread to Indonesia, and became global after the traction in India.

In addition to Nano Banana, Google has noticed a direction as Indian users use VEO 3 AI for the video on the Gemini app to create short videos from old photos of their grandparents and grandparents.

It helped all of this in pushing the popularity of Gemini on both the application store and Google Play in India. Between January and August, the application witnessed an average of 1.9 million monthly downloads in the country – 55 % higher than the United States – which represents 16.6 % of the global monthly downloads, for all applications of applications exclusively with Techcrunch.

India’s total downloads reached 15.2 million this year until August; The United States, on the other hand, has 9.8 million downloads so far this year, for all application data.

The daily downloads of the Gemini application in India increased dramatically after the Nano Banana update release, starting from September 1 with 55,000 installation across both stores. The downloads reached its climax at 414,000 on September 13 – an increase of 667 % – with Gemini at the top of the total place in the iOS app since September 10 and on Google Play since September 12, including all categories, Appfigors data appears.

Despite India’s leadership in downloads, the country does not lead the purchases within the application on the Gemini app, which has produced an estimated $ 6.4 million in global consumer spending since its launch, for all applications. The United States represents the largest shares at $ 2.3 million (35 %), while India contributes 95,000 dollars (1.5 %). However, India recorded a 18 % record growth per month in spending, reaching 13,000 dollars between 1 and 16 September-compared to a global increase of 11 % during the same period. This places India seven percentage points higher than the global average and more than 17 points against the United States, where growth was less than 1 %.

However, as with other artificial intelligence applications, there are concerns about users downloading personal photos to Gemini to convert their appearance.

“When a user asks us to achieve their inquiries, we do our best to fulfill this query. We do not try to assume what the user’s intention is,” said Sharon, while dealing with questions about how Google deals with data concerns and the privacy of fears between users in India and other markets. “We really tried to improve this, and we have improved this to be bold and meet your request.”

Google places a visible watermark in the form of diamonds on the images created by the NANO banana model, and it also merges a hidden sign using it Synthid tool To determine the content created by artificial intelligence. Synthid Google allows the discovery and sign of whether an image has been created using its models.

Sharon told correspondents that Google tests a discovery platform with a reliable test, researchers and other experts. The company also plans to launch a consumer confrontation version that allows anyone to verify whether the image was created.

“This day is still one, and we are still learning, and we learn together,” said Sharon.