Indeed has big plans to become a global “great application” where others failed

Indeed, known for it Bid -based riding model Throughout Asia and Latin America, a “super application” strategy aimed at border markets-expands beyond taxis to provide daily necessities to its users.

Starting with grocery delivery operations in Kazakhstan, Indrive plans to expand in many columns over the next 12 months across its higher markets, including Brazil, Colombia, Egypt, Pakistan, Peru and Mexico. The shift comes in the wake of more than 360 million download application and 6.5 billion transactions worldwide, which enhances its location The second most horse riding applications in the worldBehind Uber, since 2022.

“If customers use you more frequently, then, of course, they remain for a longer period, they are more valuable in the ecosystem, and they are more loyal in general,” said Andres Sumatum, the chief business staff in Andrev, in an exclusive interview.

Indeed chose to connect the groceries as the first expansion step after seeing a rapid growth in the delivery sector-with more than 41 million demands all over the world in 2024 and more than 14 million in Q2 2025 alone-which makes it one of the fastest parties in the company’s portfolio.

Mountain View launched in California the grocery delivery service in Kazakhstan, where it provided more than 5,000 products with a 15 -minute delivery promise. The company said that the first pilots in the Central Asian country achieved a net score of 83 % – indicating the rise in customer satisfaction – and the average of five grocery orders for each user per month.

Smit Techcrunch told that Indrive uses a model for the dark store to deliver groceries in Kazakhstan, where most elements focus on ready-to-eat meals and about 10 % of new products-part of a strategy to enhance customer retention. He added that the model will differ in other regions, where the company is open to partnership locally, especially in the markets with a dense network of mother and lubbed stores.

Without sharing details, it was called that the company added 30 % dark stores in the country since August.

Why Kazakhstan is the first market?

Indrive currently operates in 982 cities across 48 countries worldwide and leads to eight of them. But why did you choose Kazakhstan as the first market for its superior movement?

Smit Techcruc told the company that the company decided to do this after seeing a “huge height” in consumers who go to digital in the country, the largest economy throughout Central Asia. Indeed also has the largest number of main employees in Kazakhstan, as it works as a central center for research, development and operations.

Indeed did not reveal specific growth measures for its operations in Kazakhstan. However, a recent report issued by Dealroom, published in cooperation with Park Astana Hub, backed by government, male The company has seen 44 % growth in the country over the past 12 months.

The report also estimated the ecosystem of technology in Kazakhstan at $ 26 billion-a 18-time jump since 2019-indicating a sharp rise in the formation of local operating start, financing and digital services.

Kazakhstan already has grocery delivery applications to fulfill some demand. However, Indeedi wants to win the market mostly at reasonable prices – with the aim of being Aldi from grocery stores online.

“There is arrival and inequality, and even reaching some issues with some groceries,” said SMIT. “Some of our consumer consumers in terms of cost do not end up buying from the right places or not buying appropriate goods, and they realize it, but they feel that they have no other option.”

Indrive SUPER-APP: A Disteriator or Déjà Vu

Many companies have tried to succeed with super applications. While some, such as WeChat and Gojek, have found success, others – including Meta – have Struggle to get traction.

SMIT, who worked with WeChat in its previous role in 2016, faced how the integrated experience in the Chinese application succeeded well. He told Techcrunch that by taking advantage of his experience and using artificial intelligence capabilities, Indrive plans to make its highly implemented strategy. He said that the integration of artificial intelligence will help to bring allocation to users and make services within the reach of persons with disabilities and those who suffer from low literacy.

In November 2023, Indeed announced the Arger, Merger and Aussite project Invest up to $ 100 million During the next few years. Smit Techcrunch told this project, about 30 % has already been published on the high application strategy.

Company Invested at the start of the grocery in Pakistan, Krave MartIn December as part of this project. However, there is no concrete timetable about when the Indrive application will provide groceries to users in Pakistan.

Uber has also expanded the Arch’s Indeed its service wallet, with a vertical addition such as delivering food by eating in selected markets. SMIT said that Indeed is targeting a different sector of the customer – a one that Uber usually does not serve – although there is some overlap in certain areas.

“In general, we support and play really in cost consumer,” he said.

India as a “puzzle” market

In addition to the border markets including Kazakhstan, Indrive operates in India for some time, as it competes with Uber as well as local players such as Ola and Rapido. However, the company did not pick up in the country of South Asia. Uber even pilot A copy of the India’s India’s bid model, trying to repeat the approach.

Data from the applications shared exclusively with Techcrunch that Indrive has seen 1.07 million downloads less than a year to a date compared to the same period in 2024-declining 22.6 %. On the other hand, Uber added 8.02 million downloads, an increase of 60.6 %, while OLA gained 1.55 million, an increase of 13.2 %. Rabdo has emerged as the fastest growth player, with 14.9 million additional download-an increase of 80.9 %.

“India is a mystery for us,” said to us, “said to us,” said to us. “India is still growing, and we focus … We have decided to focus very quickly on the main cities where we really think we want to work strongly.”

The company tests different models, especially in charging, although it is known to allow passengers to bargain with drivers. This includes various payment mechanisms for drivers to get a daily wage and even go with a specific price.

Indeed faced early challenges and witnessed limited success at first-even in markets like Pakistan, as it later became the leading podium after Uber’s exit.

“We had sleeping markets where the markets were drifted, and then for any situation, one of the competitors might stumble,” Sumatum said.

I told more than ten bicycles and drivers in India Techcrunch that safety concerns were a major reason that no longer preferred to use Indrive. Some drivers said that the bidding model in the application was exploited by the bodies – and in some cases, even by his colleagues, drivers who are formed as a ride to double their peers by bargaining strongly.

It said that the company gives priority to safety and customer service.

“Yes, we need to do a lot to talk to this awareness of safety and in teaching and educating our drivers and passengers,” he said.

The upcoming forces in the plans

Indeed plans to expand its superior offer by launching new services designed to meet the needs of the local market. Tell Smit Techcrunch that these may include financial services. One example already lives in markets including Brazil and Mexico, where drivers can Access to small loans through the application of horse riding. The CEO added that the company explores ways to expand this to passengers – perhaps for small companies participating in delivery operations.

The company also plans to explore a service that enables accurate susceptibility, allowing consumers to communicate with local companies and public transport services.

Summit said: “We want to be specific to the city, and this may be a bouquet of different services.” “We want to capture the main sectors that we have their ability, which we know and be very close to our essence … But if we do not have experience in running, for these types of services, we will definitely swear with the right player.”