Hyundai says that DEI leads sales and launches a multicultural advertising campaign

Randy Parker in Hyundai sales

Hyundai stands alongside DEI policies and launches a new multicultural marketing campaign – an executive official says it is good for work.

“With regard to the creativity that we do and the work we do with brands of culture, it is born from recognition that he pays sales, and moves the company’s main company,” the director of Hyundai for experimental and multi -culture marketing Digid said.

Culture brands are an African -American Marketing Agency in Hyundai, and a “playing for the car” has produced. The advertisement is characterized by a black couple “find moments of communication and joy amid the chaos of daily life” by driving Hyundai Sonata hybrid 2025 Campaign Director Nate Edwards. Ads will aim to black consumers on channels such as TV One and Bound.

Hyundai stands alongside her DEI policies. (Drew Angeler / Getty Images / Getty Images)

The agency says that the preliminary results of the Defense Ministry’s spending may save $ 80 million.

The annual revenue for the Korean auto industry increased by 7.7 % to about 120 billion US dollars, according to its profit results for 2024.

As Hyundai continues to embrace Dei, it appears that the company after the company is moving away from the controversial policies. General Motors removed all signs to Dei at the end SEC 10-K Fiding.

Meta has announced that it ends their DEI policies, with Harley Davidson, Target, John Deree, Pepsi and others After the suit. Google has officially started the gradual disposal of Dei’s employee training programs.

Google has officially started relaxing DEI programs: Source

Other companies, Like Costco, She sticks to Dei. Costco shareholders dropped a proposal to analyze the risk of Dei policies in January. I closed the apples The shareholder suggestion The iPhone maker’s call to end Dei, with the majority of shareholders vote against the proposal.

The shift from Dei in Corporaate America comes in the wake of a series of executive commands by President Trump calling for the elimination of Dei in the federal government and federal contractors.