by Joshua Tyler
| Published
In the long history of Disney, the company has achieved tremendous successes, including the world of Marvel Cinematic University and the production of fully animation in the 1990s. Recently, they have suffered through a series of failures, mocked critics and ignoring them by cinema pioneers. However, Disney did not at the forefront of the 2012 box office failed when the studio released the big science fiction adventure movie John Carter.
At the time of its release, John Carter Doubted discrimination contract for being the least profitable Disney movie ever. While modern films are like snow white This record may be challenged soon, John Carter was Trailblazer in epic failure.
to push Science fiction An adventure based on Edgar Rice Buroo’s novels, John Carter He should have been a tremendous success, but he had no opportunity. This is why John Carter failed.
Parsu scientist
John Carter He is about a warrior in civil war with disappointment in mysterious circumstances to Mars. Or as the Planet Residents call it, Barsoom.
On Barsoom, Carter discovers that he thanks the attractiveness of the planet and the insomnia, lightly and superpower. Soon he became involved in conflicts between the various Mars races, including the human red Mars, the barbarian green, and the spirit -like spirit.
Along the way, Carter faces and falls in favor of Deja Thoris, Princess of Helium. He cooperates with her to help save her people from her competitors. It is clear and alternative, and the old -style hero. For the largest part, the film pulls it.
John Carter should have been the princess of Mars
Whether John Carter’s movie was withdrawn or not in the end it was not important because no one bought a ticket to see it. John Carter He was almost failed from the moment when the phrase “John Carter” was added to the movie stickers.
originally, Disney He would go with the superior and more descriptive title John Carter from MarsBut they dropped “from Mars” early in the production process and only went with the very general name of the main character of the film.
The novels of Edgar Rice Borrouz were more than 100 years old by the time when John Carter was launched.
Disney almost did not mention the origins of the story and did not play the fact that it was based on classic.
Therefore, no one knew from or what John Carter was, when Disney began promoting the big budget. And a film, it is difficult to imagine something more boring and not silent than “John Carter”.
And not as if there were no other addresses available.
The first book is called the Boroz series Princess MarsThis is the interesting and interesting title type that would have sold some tickets. Especially given Disney’s potential connection.
Instead, they went with the most obvious and common name that could be imagined and expected to arouse people’s attention.
Driving all possible links to books may be intended.
For John Carter, Disney has ridiculed the content that was classified for books, in a clear attempt to make her a family friend as possible. They may not want parent parents and think that their movie version may not be dedicated to children.
If you read the books written by Edgar Rice Boroz about John Carter in 1912, what you will find is completely different from the Disney movie that he made from him.
Buroz books are somewhat exciting and exciting.
They resemble a scientific fantasy version of Konan Al -Barbari more than something you expect from the highest director in Pixar.
All you really need to know is that most of the time in books, everyone is completely naked.
There is a reason for this, which is an actual pivotal plot, so very little is covered.
PG-13 John Carter
AvatarAnd that “borrowing” many of her conspiracies from John Carter’s books from Edgar Rice Borruz, has resolved some of this nudity issue by making her fighting characters dressed in Blue Blue CGI. In some way, this is more cultural, in my view, it is not quite clear.
But Disney does not make these types of movies, so instead of going to PG-13 Middle Groun Cameron, try to click on a soft format for PG-13.
This did not work. Nobody took their children to see him. Ticket sales data after the truth revealed that most of those who bought a ticket were more than 25 years old.
Perhaps they should have told people that John Carter was the first living movie from Andrew Stanton, whose previous legion was, Wall and Find NemoBoth winners of the Academy Award and the Love Fact Award.
After Disney, I made very little of these achievements.
Since Disney would not have made a brave movie, the author of the books had wanted them to be, and that they would not promote Andrew Stanton, they could instead play other strengths of the text while announcing it. They didn’t.
In both books and the film, John Carter It is an adventure story, yes, but one built around the romance between the princess and the public. However, Disney has never disturbed telling her potential audience that there may be kissing.
More reasons to blame the Avatar
Avatar It was an enormous blow at the same time, and part of the reason Avatar Such success was that he appealed to women more or more than what men appealed. Once again, he stole the Avatar a lot of John CarterA conspiracy and many pulses themselves exist.
AvatarIt was not shy trailers from playing a romantic angle, as Cameron formulated as a wisdom of banned love.
John CarterThe trailers acted as if the film was built primarily to create pictures that may look good on the young lunch box.
There is a very little romance in it and the worst of that, very little of the strong female character in Dejah Thoris.
Dejah Thoris is a warrior world and can be said that he is the most important personality in the movie.
The young girls were in good condition to look at a character like Dejah Thoris, but because of the marketing of the movie, these girls may not realize that it was an important part of the story.
Mars chaos
John Carter It opens with a stressful version of the Disney logo, bathed in red to honor the Mars site in the movie.
This slogan is the last preparation even from a distance by the foreigner that you will see in the movie, because it is often located in a arid desert that can be the same ease in Utah … and since this is the place they launched.
This is a problem because when you look at the movie trailers and indeed somewhat while watching the movie, it is difficult to really feel that the movie is trying to transfer it.
This problem is transferred to foreign Species face John Carter as well.
Tharks looks completely strange, and as a result, it is undoubtedly the best part of the movie.
But Dejah Thoris and its people, which Edgar Rice Burroughs described as the “Red” people of Mars, often resemble the humans who put a group of spraying tan and then they all came out to get a bad tattoo.
Regardless of how Disney markets, which was seen in small scraps, all ends until it looks very familiar.
Perhaps this is the reason why the Disney marketing team has moved away from the position of the Diga Thorns Front with a very human bet, and instead insisted on wasting almost all of their marketing on displaying a simple battle between the giant John Carter and white broiler.
But a movie on a foreign planet should look different. You must feel excited, like something new you have to see. Like a place you want to be and explore. world John CarterFor all its magic, you never feel exciting and new.
It may be possible to tell this story in a way that makes people actually see it, but the Disney team has never found it.
John Carter disrupts
John Carter It was a major investment by Disney, as it cost more than $ 260 million in production costs in 2012.
More than $ 100 million has been spent on the terrible marketing campaign for the film.
John Carter It was opened in second place, behind not all this movie, a successful moving graphics in reality LawraxIn the second week of the release.
Things get worse than there.
Analysts estimate that Disney lost up to $ 250 million on the movie.
It was not exactly a great success with critics.
The reviews were lukewarm, and while Roger Ebert was the world’s largest world Spawn Among the fans, they tried to find the positives in it, like most critics, gave them the classification of stars at the average level.
In the fluctuation process, John Carter She floats to the profession of actor Taylor Kitch, who was at the time seen as hot and coming.
John Carter The catastrophe was not the only science fiction, just greater.
Just one year ago, it was preceded by the box office disaster Cowboy and Foreigners.
But it was John CarterThe historical collapse that changed the course of science fiction films in Hollywood.
In the following years, we started getting a darker and more accurate science fiction, as again, studios became more disturbing to the dangers and returned to the well.
The era of throwing huge budgets has ended in the optimistic experimental adventure programs and does not show any sign of return.
However, this does not mean that John Carter does not deserve your time. Despite all its disadvantages, Andrew Stanton is a lot of fun and Willem Dafoe’s work because Tars Tarkas deserves the cost of acceptance alone.
Buroz wrote still a wonderful and wonderful. They are part Konan Al -Barbari And part It was lost in space. Perhaps one day, you will find a company the best way to achieve justice.
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