How to become a barrel of the US restaurant chain of the Maga thunderbolt

It has become an old restaurant known to provide steaks, fried chicken and chicken on the side of American highways is the latest flash point in the country’s political gap-a new stock for the American president to confirm his authority over American companies.

Craacker Barrel, a restaurant chain founded in Tennessee in 1969, is famous for comfortable southern-style foods, the Knick-Knack Market and a vibrator chairs at the forefront. In 2004, the Ministry of Justice was accused of racist semester and discrimination in its restaurants, which were denied by the group.

In recent months, unknown brands outside the United States have seen a fierce violent reaction to re -classification or advertisements, as Donald Trump and his allies often weigh, which broke the uproar of social media that has shattered stock prices and drawn in Hollywood stars.

Cracker Barre ignited a fiery storm when it simplified its slogan on August 19, floundering “Timer Old Timer”, an elderly man who tends to a barrel that has long been part of his traditions, in favor of a simplified design.

The slogan modified brought a discussion covered in recent years due to a step to present a more comprehensive culture – including an effort that focuses on supporting the LGBTQ+ – in the foreground.

Actor James Woods told 4.9 million followers in X last week that the efforts of Cracker Barre’s LGBTQ+ were “Cancer of the Spirit of the Aziz Restaurant Spirit.” Right -wing activist Christopher Rovo pledge He “breaks the barrel” to thwart any danger of “jamming”. Member of Congress in Florida Peron Donalds books He gave his life “to Christ in their cars.”

Donald Trump Junior simply published: “WTF is wrong in the Cracker barrel ??!”

The opposite reaction of America and an environmental system reflects the vibrant media in which the American president bent over. After weeks of anger and fox segments of the brand, President Trump urged on Tuesday a barrel of Kermire, unlike the path.

Within hours, a Cracker barrel – whose value is estimated at $ 1.4 billion in the stock market – complied with the barrel of the stock – saying, “We have said that we will listen, and we have.” Its stock increased 8 percent.

Brian Weser, the adviser and former WPP executive, compared the current moment with “the 1970s in Quebec or Ireland during the problems”, when the brands avoided political controversy.

Either way, “every brand remained essentially away from it, you didn’t want to touch it. It was:” Whatever you say, nothing. ”

He said that social media has greatly changed the scene of the media, which allowed ordinary people to kidnap the brand messages.

“At that time, marketers had full control over their brands … but in this era, due to social media, individuals can do the brand. This scenario can happen as your brand can be destroyed.”

The story of the Cracker Barrel followed a controversy earlier this year about the American Eagle retail after he ran an advertisement with Hollywood representative Sydney Sweeini promoting her “Good jeans”.

Some liberal voices criticized the advertisement to glorify the ideals with blue hair. Then the conservatives attacked the left for “waking up”, and they climbed the case for weeks via Fox News, as President Trump was weighing to say that the American eagle “had a” hot “declaration there.

In another similar incident, Anheuser-Busch Inbev suffered in 2023 a sharp decrease in Bud Light sales after cooperating with the transgender influencer, which led to an angry reaction from some conservatives.

“The ready -made meals for companies are that there is a group of people: customers, organizers, and the entire tribe on both the right and the left that sees things increasingly in a political point of view.” “I do not think we have seen a political, political environment before (in the United States).”

In the case of Cracker Barrel, the logo change was part of a year -long effort to transfer the company’s fortunes.

CEO Julie Massino, which was appointed in 2023, was pressing the company’s update as its sales have struggled in recent years, forcing the group to close hundreds of sites. “We are not relevant as we were before,” said Massino last year.

In recent years, the company has supported the celebrations of pride and renewed its restaurants, and replaced the decorative colonial furniture with brighter lighting and more modern interiors. People who did not show political motives have been disturbed by restaurant repair, as they were published on social media in recent months that the new appearance was nice.

Recently last week, Massino continued Good morning America He mentioned that changing the logo was “working”. She said: “The reactions were largely positive that people love what we are doing.” “The duct is very good.”

But the sudden reflection weakens the joint American companies that are now walking in the extreme partisan American.

He said to the viewers: “You just have to keep your audience happy with what they are used to.” “For this reason people will watch Fox until he dies.”