Peter Gilbrand and
Tom RichardsonBBC Newsbeat

“Sega does not.”
The slogan, since the 1990s, is one of the most famous in the history of video games.
It was the time when the bitter competition between the two Japanese game companies was in its most accurate.
Today, this relationship has eased.
You can play Sonic games on Nintendo keyboards, and the characters have appeared in the games together.
But are Sega trying to restart the beef?
The announcement of its last release, Sonic Racing: Crossworlds, is closely like a 1992 advertisement claimed by Nintendo.
In August, the man responsible for the amulet character appeared To take pop music in Mario Cart From the summer festival stage for this year.
But when BBC Newsbeat is attached to the head of the Sonic Takashi IIZUKA team, it does not call names.
He says: “So I did not call any specific title, and there are many race games there,” he says.
It is unlikely that the idea is that Sega is seriously trying to choose a battle with Nintendo, according to Chris Dring, the editor -in -chief of gaming business.
SEGA is suggested that SEGA “enjoy a little fun” and indicates that her new game, which is available through various keyboards and on a personal computer, is still likely to sell most copies on the Nintendo key.
SEGA is clearly confident in his new game, but there is an “element in taking advantage of the popularity of Mario Cart.”
“The Sonic versus Mario talks a lot about Sonic.”

The biggest challenge of long -term titles is to attract new players and face the new giants in the game industry.
Fans adhere to addresses such as Fortnite, Roblox and Call of Duty – the so -called “Service Service” games that offer a selection of roaming content – for months, if not consecutive years.
With Crossworlds, there are plans to add a group of rotating characters and provide players by passing “SEASON PASS” to reach some additions – a feature seen in many online addresses.
The goal is to “make sure that we revive the game every month and make it a fun experience to return constantly.”
It is a common practice, and uses single games companies to maintain players’ participation as the time of development and costs in the height.
“There was a time when I released a new game every year,” says journalist Chris.
“This is not the way things work in video games, it often takes five years.”
Chris says that the circulating content drops are a good way to keep attention as soon as the noise fades from the big launch.
It makes sense to “embrace” the scene of the modern games, he says.
For example, he says that one of the most popular Sonic versions was an official game inside Roblox.
It is a way to enter the Sonic the Hedgehog for these players, and then we hope he will persuade them to intervene and play something like Crossworlds. “

Video game companies have tended to reshape and numbers of old titles in recent years.
This trend has sparked hope among SEGA fans who re -configure the Sonic Adventure series – out of the first 3D trip – will also come.
But Mr. IIZUKA insists that it is not something that his team will discuss, as the new technology enables them to create “more richer, more complex and more interesting worlds.”
“Instead of using all this time and energy to reshape the experience of people already, we can make a new game instead,” he says.
“I think the team is really interested in taking the same time, energy and effort to bring a new experience for players.”
The situation is in line with Sega’s approach to some of its other reactionary nicknames.
It is currently developing new inputs in a long permanent chain such as Arcade Racer Crazy Taxi, Hack-AND-Slash Batler Golden Ax and a group of aircraft with a combined nature.
The first project to revive these, Ninja Adventure Shinobi: Art of Vengence, cut off its way to the lists of some critics for the short year when it appeared last month.
In the case of Sonic, journalist Chris indicates that it is not logical for your main development team to re -blog.
But it does not completely exclude this possibility, especially since Sega has a form to re -launch addresses from the background catalog of the character.
He says: “If they want to, if they do not have as one team, they can always use external sources for many talented people who are adult Sonic lovers who can do this justice.”
But he adds that SEGA does not want to look only for Retro.
“There is a balance between doing new things and doing old things in order to ensure that it is a company looking forward and not just a company that depends on its past,” he says.

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