How long does the films remain in theaters? It is not only about ticket sales

These days, it is difficult to predict theatrical practice of any specific movie. It was a clear issue of financial performance and anything that the competitors were entering theaters in the weeks that followed the release of a movie. Now, the popularity of broadcasting and video services on demand, the decline in the physical media market, and the increasing cost of modern films, all played its role in changing the way the serma and the studios of theater windows.

Over the past few years, the average theatrical window has fell between 30 and 45 days across all wide releases, but this number swing from year to year and photographing it. Before the collective closure of the theaters during the Covid-19s in 2020, there were many privileges and types of films that looked like guarantees for major jamming and long materials. But with Properties such as Marvel Cinematic Universe are now struggling At the box office and the most isolated events such as the Perbinheimer’s phenomenon that hunt Zeitgeist, it may be difficult to know in advance the success of a specific movie in theaters.

However, we can predict some accuracy of the time when the film will remain on the big screen, and get out of the factors. The box office performance in the first two weeks remains a strong indication of longevity, but there are other things such as the flow of synergy and the time of the year in which the film also appears a role.

Despite the increasingly complex market, the box office performance is still the main indicator of the duration in which the film will remain in cinemas. If your movie earns money for theaters, they will want to continue to be shown. If this is a worm, it is possible that it is the next thing to make way for something that may be more successful.

In 2023, “Oppenheimer” is a great example-an unaccounted film that nevertheless achieved the tallest theatrical window for this year in 122 days. the reason? “Oppenheimer” is the third highest movie ever It was the second highest level at the time of its release, which is now issued by “Joker” and “Deadpool & Wolverine”. Christopher Nolan has achieved slightly less than a billion dollars at the global box office. When you earn a lot of money, the rest really does not matter – theaters will want to continue to play your movie, and the studio will want to keep it there.

However, the film still has its own star’s strength in the form of its outlet. Nolan has become one of the biggest clouds in the past few years, and anything he directs gives a certain degree of cultural support and marketing support, which inevitably plays the success of the extended box office.

When theaters were reopened in the wake of the first major Covid-19 wave around the world, studios adopted hybrid launch models to adapt to the severe personal presence. In many cases, the main films fell on broadcasting platforms in their studios per day and male with the first show of the players. Warner Bruce has led the charge of this approach, with films such as “Wonder Woman 1984” and “Godzilla Vs. Kong” flowing on HBO Max at the same time that it was first shown in cinemas.

In the years before Covid-19, it was customary to have exclusive theatrical films for about 90 days. This does not necessarily mean that the films will play this length, but this means that digital and physical versions will not decrease until that period has ended. However, the damage to the epidemic, along with the disposal of other major industry such as The Writers Guild of America Strike in 2023, led to the contraction of this window of many versions. Even after the end of the daytime broadcasting model and today in the wake of the epidemic, many studios continued to drop its films in a much closer to the previous 90 days.

While many of this is directly due to the effect of closing the Covid-19 Theater, the broadcast itself also played a major role in this transformation.

At the same time, this industry has reinforced the global filmmaking industry, and the broadcast of reality has become a reality of the media all over the world. What was previously a small market inhabited by the likes of Netflix, Hulu and HBO Max incredibly crowded in the years surrounding the epidemic, with NBCunivesal, Disney and Paramount and more than that launch their own platforms.

This means that even when the theatrical attendance began to bounce, studios had new incentives to bring new content to digital platforms as soon as possible. Many films are still declining to buy on Blu-Ray or VOD services after their theatrical windows, then later on broadcasting, so there is a temporary store there, but with the bottom to a large extent of physical media sales, the broadcast became the primary secondary market to provoke an additional value from the theatrical version.

While theaters work much better than they were immediately after the epidemic, they did not completely recover. Things still look worrying because more and more people adopt watch at home-whether by broadcasting or digital rents-as a basic way to watch movies and shows. This resulted in many studios that cut the theater window 90 days ago, as the media is transported to home places as soon as possible while the iron is still hot and holds the viewers who do not want to go to the cinema anymore. While the film theater actors have called for counter -measures in recent years, such as a 45 -day standard window through studios, it seems unlikely to give up these measures.

When we talk about the time when films remain in theaters, it is also important to recognize many different types of cinema. Although large chains such as RGAL and AMC control the industry, they work completely differently from smaller and independent theaters, which can be more common and maintain a large society in certain markets. If you are a smaller theater with fewer screens, it is difficult to maintain old films, as these restrictions require a frequent change to bring the latest versions.

Of course, the same applies to independent films. Although the opening weekend and the first two weeks are the most important for any movie, the verbal Word can give long legs to immediately exploding films in popularity. “Elemental” of 2023 is a great example. However, if the film concerned does not have the power of the Star or the marketing budget made by a larger version, it is possible that you will not get a chance to build this oral word.

Since the balloon is a budget for films, any list of a specific year release depends more and more on “event” less and less, instead of the constant flow of smaller small films that were the rule. Individual films need better and better performance to justify their huge expenses, and reduce the “middle class” from cinematic versions.

Over the past few years, the standard theatrical running of a movie was about 40 days. It is time to capture a little traction, but unfortunately there is not a lot of room there for movies to make up for slow boxes at the box office. All of these factors – the highest budgets, the shrinking windows, the decrease in the audience, and the rise of the broadcast – put somewhat of suffocation on the possibility of any individual movie to become a theatrical success.

However, not all hope for those of us who still believe that no home experience can be compared to watching a movie on the big screen with other movie lovers. The horrific talk about theaters “Death” was distributed for years, and while the company has certainly suffered, it is still here. Similarly, Unexpected sensations such as Bernheimer And huge modern strikes such as “Avatar: The Way of Water” prove that many people still want to go out to the cinema if they have to go. We hope this feeling will grow, even with the industry struggle in order to adapt to the constantly changing scene.