The advertisement within the game is a $ 11 billion market, and Orange 142 It has been released guide To help marketers open the opportunity.
Orange 142 has released new guide on best practices that focus on in -game advertising. The guide is designed to help marketers open the full potential of games as a marketing channel, and communicate with the fans in overwhelming environments without disrupting the player’s experience.
Game platforms are one of the most shared digital channels in the world, as more than 3.2 billion people play via mobile, personal computer and control unit. With the increase of the advertising market in the game about $ 11 billion by the end of this year, the opportunity is clear. Among the tips? Use more than seven words in your ad. And get your message in three seconds.
However, many brands are still not sure how to enter the space effectively. The Emerging Channels Council in Orange 142 created this guide to simplify the scene for the markets, and to help advertisers to navigate in formats such as equivalent video, original places, and Twitch sponsorship. In modernity Iab Playfronts The event, Zoe, soon, Vice President of the IAB Experience Center, indicated that games are only about 5 % or so of the world advertising budgets.
“The in -game advertisement allows brands to reach the fans when they are completely immersed and open to new experiences if performed properly,” said Lindsay Wilkes, SVP, Development of Business at Orange 142.
Play book to reach the players in an original way
A guide for best games for games provides a comprehensive look at the reason for the growth of the game in the game very quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics, and advanced measurement techniques. The guide breaks up complex ads formats into clear use cases that help marketers:
- Understand the scope of in -game format from the bonus ads to the places of dynamic products
- The types of ads match the goals of the campaign and the behavior of the player
- Take advantage of the possibilities of strong targeting, including behavioral, contextual and device method
- Ensuring the brand’s safety and avoid clearing or coinciding with poorly identical
- Measuring the possibility of participation, participation and support in the game environment
- Emerging technology such as VR, software delivery, and the integration of obstetric artificial intelligence
Often times, brands will fail when trying to be authentic with the fans of the game. From mobile games to Esports Live events, games are now competing on television and social media for consumer interest. Through examples in the real world and practical advice, the guide explains how marketing can integrate into games experience in ways that you feel local and lead real results.
Austin, Orange 142 and based in Texas is part of Direct digital holdings (The Ninth Lions Company for Public Relations) and a leading company in digital marketing and advertising the market brands.
On the purchase side, Orange 142 provides specialized marketing and digital advertisements that focus on the public and that enable market companies and medium enterprises to achieve measurable results through a set of platforms, including global marketing, research, social, CTV and influential marketing.
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