How Binance’s Yi became the most powerful woman in encryption.

The other Binance founder, The Flamboyant Changpeng Zhao, went to prison last year in the United States as part of a 4 billion dollars Call deal. The situation created a great challenge to Binance’s business and Yi, a painful character because Zhao was not only the company’s CEO, but the father of her young children.

Today, Binance seems to have survived the ordeal. Zhao served sentenceAnd Binance, although this type of strike that would have paralyzed most companies, is still in front as the largest exchange of cryptocurrencies in the world. He had an effective role in achieving this, and after years of using the behind -the -scenes strength, he plays a more general role in running Binance.

In a rare interview, tell Yi luck About her journey from the poor village girl to encrypted billionaires, the tests she faced during the year of the Binance crisis, and her vision of the manufacture of global financing.

Joint touch

During her life and professional life, she overcame many obstacles-one of which learns the English language, which took her only four years ago in the mid-thirties. A long time Enlargement An interview, he holds herself well, just retract her translator when she struggles to explain the Chinese term or proverb.

The power of communication is something that he knows very well. In Binance, it is famous for its skills in marketing and customer service, which helped to accept exchange to the largest in the world in less than a year. To this day, she is proud to listen to Binance customers on Telegram, X, WeChat and any other platform to find, and insists on anyone else who does the same. The famous has requested that everyone who comes to work in Binance to spend a few weeks on the front lines of customer service.

Yi describes a recent confrontation with a university student sent Crypto at a value of $ 500 to the wrong wallet, a common mistake and usually means that the money has been given. Nevertheless, it took time to track down and restore the wrong money, remembering how the student told her, “She is a little character for you but everything for me.”

Yi says she can sympathize with these stories given her special experience in Sichuan County, where she lost her father at nine years of age, and when she was sixteen years old, she spent long hours working to promote soft drinks outside the supermarket. Although eventually it is to the university – it stops temporarily to remember the paths of being in a library for the first time – and a profession as a TV host, its modest beginnings mean that she is still communicating with many Binance customers with modest means.

Yi He The The The The The The The THE Echo of Jennifer Lopez ‘Jenny from the Block “, a song about a beautiful woman who keeps the common touch even after being rich and famous – American story type.

EOWYN CHEN, CEO of Crypto Trust Wallet, who was previously working in Yi in Binance, says, but this is not how it is running in China. According to Lashn, the Chinese people are less inclined to the root for the weak, and instead are likely to give insults to those who have risen above their station. Chen says Yi is the usual goal of articles and social media that seeks to abolish and ridicule, but its response is to transform the negative speech against those who educate it.

“She is definitely telling people,” Chen says, “I have come from the background of Karabi and made it good, so why don’t you do the same?”

Yes, he, who Bloomberg It is called a name She went up to the top of the Blockchain world using this combination of intelligence, hustle and threat – sharing it with its founder and romantic partner.

Binance Building

When Changpeng Zhao Binance was launched in 2017, he already built a necessary public figure like CZ, which is internationally known today. Zhao built CZ myths By carrying great risks – such as selling his apartment in Shanghai in 2014 to buy more Bitcoin– By joining the enthusiasm in Daily Shitposting Society online known as Crypto twitter.

Zhao asked Yi to join Bings in his early days, but only after employing it for the first time for him Years ago, when I persuaded him to join her the position of chief technology official at Exchange Okcoin (now OKX) in 2014. The couple shared enthusiasm for encryption but other qualities as well. Zhao, like Yi is, spent his early years in a countryless rural school until his father immigrated to Canada where, at high school, Zhao worked in the minimum wage functions in Chevron McDonald’s. Zhao also tends to applause in those who make fun of his background, until the micro -microoring of himself in a golden costume.

During their time in OKCOIN, the couple became a couple as they gained experience in operating huge encryption work. Today, the couple, who have never been married but are romantic, are closely involved as fathers and business partners. Yi is the co -owner with Zhao from the Binance Investment Capital, which turned into the family office, Yzi Labs, and has at least 10 % of the shares in the parent company, according to Wall Street Journal.

About the nature of her relationship with Zhao, he asked not to quote in the registry, and instead, I made a written statement: “My personal life was independent of my career. I wrote my accomplishments and capabilities as a founder often with my personal life concerned,”

Whatever the personal dimensions of the relationship, the professional side of it has proven very effective, as Yi was almost the equivalent of Sherrill Sandberg, CEO who helped build Facebook in his early days with helping to establish the CEO who was then photographed, Mark Zuckerberg.

In practice, this meant that Zhao occupied the role of Bings greater than his life and between Basra, as he distributed tremendous growth through aggressive promotional offers, including car gifts. Its approach found a preference with Chinese society abroad and also in China, where encryption is prohibited technically but still is very popular, partly because it is an easily convertible asset outside the scope of government capital controls.

The Binance employee, who asked not to be named for the discussion of the company’s executives, has described an accurate head, but supports employees and preachers around her. In discussing the daily bince operations, Yi said that the primary principle in the company is “the culture of the founder”, a phrase of technology that describes companies that maintain the original driving of early startup days.

In the case of Binance, those first days were partially defined by preparing to play quickly and disintegrate with the organization, and to move from one country to another in response to government scrutiny. Although this strategy helped fuel the amazing growth of Binance, it was sometimes the largest weakness of the company – which caused the loss of its most prominent founder.

Binance after CZ

By early 2023, the walls were closed. After the collapse of Sam Bankman Farid FTX In the previous year, the Biden administration has been lost to bring the encryption sector to the heel – with a special focus on the largest player in the sector, Binance. The company’s lawyers have been in discussions with the Ministry of Justice about the various allegations for years, but finally it is time to conclude a deal.

During both of them Wall Street Journal Reuters, Meanwhile, she cited multiple sources that were unnamed to claim the agency, which sought to force Yi to leave the company as well. (“Binance Conventions with American organizers are a general record issue.”

Despite this huge blow to both its treasury and its leadership, Binance remains after two years the largest exchange of encryption under the Khalu Khalifa, Richard Ting. TENG helped the company implement a set of compliance measures, a new company indicating that it has evolved beyond rapid tactics and days in its early days. In January, Binance also took a big step – for the first time introducing an official panel structure, with seven members including Ten and three independent managers.

Despite all this, he told a former employee of the company luck The strength in Binance is always a lot in its location – with Zhao, Yi He, and two other executives in Binance, Lilai “Roger” Wang and Wei “Sonny” Zhou. The person, who asked not to know him in order to speak frankly, added that Yi has a final opinion on all affairs employees and practices the greatest authority when it comes to customer experience decisions. Meanwhile, Binance spokesman said that the claim is not accurate and that the company’s culture encourages employees to practice a high degree of independence.

Meanwhile, the founder of the Investment Capital Company described, at the same time, that Binance is run by a “iron grip”, which, despite dealing with new legal restrictions and the challenge of operating a sprawling global process, is not at risk of losing its place as a market leader. This evaluation appears to be supported by modern data, which is provided by Coingecko, which shows Binance on the lion’s share of trading activity – 39 % of the size on the central stock exchanges in June – although new competitors appear:

For Yi, the constant dominance of Binance comes as a verification of its first strategy of customers, and the company’s personal founder to Crypto-technology considers transformative, with the same degree that its access to the Internet has changed the media and traditional television.

Crypto is expected to accelerate his pushing to the traditional financial system through Stablecoins and other Blockchain technologies and that within five to 10 years, both fields will be completely combined with each other.

On a personal level, Yi says that the collective CRYPTO adoption seems to be another tremendous technological change that she witnessed since her childhood days not long ago, when her home was not electricity or ongoing water.

As for the experiments that you experienced all the way, they cite the same as Mongolian: “Since you spoke well, do not talk about pain. If you are talking about good, do not mention the pain.”