John Morgan, co -founder of the commercial consulting company, Venture Smarter, was directing the entrepreneur of Gen Z when he noticed something strange about her life and the one she photographed on the Internet.
He said that his 23-year-old teacher spent a year and a half to formulate a luxurious travel character-who indicates that she was living a $ 500,000 lifestyle per year. In fact, its annual expenses were closer to $ 12,000.
Morgan told Travel CNBC.
Then the photos were published for eight weeks to give the impression that they remained often in luxury resorts.
For some, the publication of double travel images is not only concerned with attention, but it is a project to make money.
Claus Fidofilt Digitalvision | Gety pictures
This was not all. Morgan said that she will hold talks with Concepts in luxury hotels, and offer them money for allowing her to enter the hotel.
“For $ 50, they will be allowed to reach swimming pools and pressure on the surface in Four Seasons features of a 30 -minute photo session,” he said.
Illusion work. He said that her Instagram account grew to 85,000 followers, who were apparently painted in her lifestyle.
But the goal was not just an effect – it was the income.
“I looked at its fake fake content as a commercial investment, eventually, the brand’s partnerships are $ 180,000 annually,” Morgan said.
Her image fabricated on social media turned into a money committee machine.
Welfare with debt financing
Instead of documenting the entire trip, it only highlights the most “Instagram” moments.
Muhammad Rizwan
Director in Travelosei
American real estate director Daniel Rivera said he suffered from this with one of his tenants.
Rivera said that the 24 -year -old tenant published pictures of the 24 -year -old Airbnb rental tonight in Miami, despite his three -week delay on her monthly rent of $ 1,800.
“She later admitted that she had divided this luxurious rent with six friends for only one night for perfect shots next to the pool,” he said. “The pictures made her look like a luxury holiday for a week.”
Rivera said that the housing requests he received from Gen Zs often reveal details about how their lifestyles are bearing.
He said, “During the offers of tenants, I noticed 30 % of the requests that show the inquiries of modern personal loans, which were often classified as” holiday financing “in their financial history,” adding that they often have debt rates to income and equal credit cards.
He asked a topic on Reddit how to pay Gen Zs for their frequent trips, especially those who travel in the late teenager and early twenties.
Publishing Reddit published in March 2025.
Source: cnbc
One of the users commented on their decision to use debts to finance their vacations.
The user wrote: “Was it not financially responsible? Yes. Did most people tell me that I am waste my money and that I must provide my money? “You give priority to what you want in your life and deal with the consequences.”
Framing
Other Gen Zs uses gaps to pay for flights without revealing them on social media.
Rivera mentioned the other tenants who include in the wealthy neighborhoods of New Jersey, such as Montclair and Short Hills. Although they were There for a job, the tenants took The pictures that were given He said that the impression that they lived there.
Mohamed Rizwan, director of the luxury travel company in New Delhi, said that he also witnessed a shift in how young generations made their online holidays.
“Instead of documenting the entire trip, they only highlight the most” Instagram “moments that make the journey look more expensive than it is,” he said.
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