He wipes American sales as the trained shoppers choose

The price of Crocs decreased after the rubber maker of the rubber revealed the decrease in the sales of the United States, as shoppers chose to spend on the coaches before the World Cup and the Olympics.

The shoes became an essential element at home during the street epidemic and remained relevant as celebrities adopted the aesthetic of “ugly” shoes.

However, consumers in North America buy a “clear sporting trend” before the FIFA World Cup next year in the United States, Mexico, Canada and the Los Angeles Olympics 2028, Andrew Reese, President of CROCS, said.

He also warned that American agents were “very careful” because of the high cost of living and the potential effect of Trump’s definitions.

“They do not buy, do not go to stores, and we see traffic,” Reese said.

American sales decreased by 6.5 % between April and June. Crocodiles warned about “regarding” in the second half of the year, as it was reported to be a pre -tax loss. The price of its share decreased by 30 % to the minimum level of three years at 73 dollars.

Mr. Reyes said that the crocodiles appealed to “a special consumer base in a way,” and other brands were better performance “because they focus exclusively on a sophisticated consumer.”

He said that the low consumer of crocodiles “is the most sensitive to the increase, and it is more tense and in some cases, it does not leave the house.”

He said that these people do not buy new crocodiles because they were concerned about how their personal financial tariffs were raised by President Donald Trump’s tariff through imports to the United States.

Crocs, Susan Healy, said that the company will get 40 million dollars (29.8 million pounds) in the remaining period of 2025 due to the customs tariff.

“I think we can alleviate the impact of definitions in the medium term,” said Mr. Reese.

CROCS said it will continue to retract its products, with a warning that this may have an additional effect on sales.

In China, where the purchase of consumers is “non -strong”, according to Mr. Reese, crocodiles were “deceiving this trend.”

He said: “This heat was in the brand driven by a group of first social digital marketing tactics using the main Chinese celebrities.”

It works with three of the largest influencers in China, Leo Yugin, Tan Jianchi and Bay Lu to pay rubber shoes.

It also cooperates with the designer Simone Rocha, recently seen crocodiles on the feet of actress Michel Yeh.

While sales increased in China and decreased in the United States, the total totalitarianism grew by 3.4 % to $ 1.1 billion during the three months to June 30.

However, I reported a pre -tax loss of $ 448.6 million for this period, compared to profits worth $ 296 million last year.

The company’s share price has suffered from the worst decrease for one day in almost 15 years after the results appeared.

CROCS also owns the Heydde shoe brand, after acquisition of $ 2.5 billion in late 2021.