HBO Max will get a lot of price, and the CEO’s promises

David Zassallav, CEO of Warner Bros. plans. Discovery, make HBO more expensive, passwords are more difficult to share, . Zaslav shared his general perception in the case of television at the Goldman Sachs Cinteracopia + technology, with the main topic is that the HBO Max content is good and that Zaslav believes that it should be charged much more.

Zaslav said: “The fact that this quality – this is true through our company, animation, television production and broadcasting quality – we all believe that this opportunity to raise prices.” “We think we are less expensive.” HBO Max recently Again when it was . As of now, you can get a basic level for beginners with the advertising plan for $ 9.99 per month, while the advertising -free Premium plan costs $ 20.99 per month. Zaslav clearly believes that he can get more.

It was Warner Bros. Discovery is more open about its plans to address password sharing. During a profit call in August, She wanted to close all gaps to share passwords by the end of the year. Although it is great for people to continue to withdraw the HBO content, everything is difficult with the password sharing, “Zasslav said.” We will start clicking on it. “

The price rises and the password sharing were completely And other signs. The next HBO Max should be more than expected. Mentioning these plans clearly does not improve the image of Zaslav But this is his least concern for looking at From Warner Bros. Discovery.