GoPro Hero 13 on sale on Prime Day (October 2025)

I’m not sure We’ve got this obsessive need to record every moment of our lives, but I can’t think of a better camera to handle this quest than a camera. GoPro Hero 13. This little camera is currently on sale for the lowest price I’ve ever seen. However, the best deal is on the GoPro Hero 13 with the ultra-wide lens, which is objectively the best camera/lens combo from the GoPro Hero.

For more deals, read our A roundup of the absolute best days for big dealsAnd so do we Prime Day Live Blog To get the latest discounts.

Photo: Scott Gilbertson

From GoPro

Hero 13 Black Ultrawide Package

Why ultra wide? Maximum field of view. An action camera is meant to capture as much of your world as possible, and nothing does that better than the 177-degree field of view of an ultra-wide lens. You have to deal with some extreme horizontal curvature, which takes some getting used to, but once you master it, you’ll never be able to remove the ultra-wide lens. But if for some reason you want to remove it, this deal includes the regular lens as well.

Don’t want a wider field of view? The regular GoPro Hero 13, without additional lenses, is also on sale.

There are always great deals on GoPro Hero cameras this time of year, usually because a new model has just been announced. But this year that is not the case. From GoPro Max 360 camera updatereleased a new entry-level GoPro camera, but didn’t make any changes to the Hero 13 Black. That means this year’s deals aren’t on older cameras; They’re on the latest and greatest GoPro.

While the lack of updates may be disappointing, it makes sense. Last year’s GoPro Hero 13 was the first significant change for GoPro Leading action camera In years. The company has added an interchangeable lens system, along with Macro, Ultra Wide, and Anamorphic lenses, as well as a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist Other action cameras.

I think the smartest part of this system, and one that gets very little coverage, is that the Hero 13 Black automatically detects which lens is attached and changes settings accordingly. This is especially great for those who don’t want to fiddle with adjusting their camera settings every time they change lenses, aka everyone else.

I have been using all three lenses for over a year. At least I was, until I got the ultra-wide camera, and then that kind of stayed on the camera. I only use a GoPro to shoot looking forward, generally from the handlebars of my bike, so the wider the shot, the better and more immersive the shots become, hence my love of the ultra-wide camera.

What’s wired about hero 13

After more than 10 years of testing, I have very low expectations for cameras, and yet, despite this, almost all cameras fail at what I consider to be the basic thing they need to do: turn on quickly. What good is a camera if it doesn’t record?

This is near the top of the list of reasons I love GoPro. GoPro realizes that a camera has one job, and if it takes time to start up, it’s not doing its job. The Hero 13 boots up quickly. I press the button, and very shortly after that (about 1.5 seconds), it records. How is this so difficult that my Sony (which costs 10 times as much) can’t do it? Neither can any other camera I’ve tested (except the DJI Action 5, which is also fast at startup). I don’t know, but a GoPro can do that.