Google’s most powerful tools are not for us

In I/O 2025, Google is not shown to a new. Instead, we obtained a reformulation of the familiar obsession of the company with the brilliant artificial intelligence. For the best part of two hours, Google has eliminated products such as Like artificial intelligence applications such as and And a new confusion of $ 250 per month .

During the keyword on Tuesday, I thought a lot on my first visit to Mountain View in 2018. I/O 2018 was different. between For Android, completely Even Google felt that it was a company that has its pulse on what people wanted from technology. In fact, later in the same year, my work colleague Cherlynn Low formulated a story titled . “Companies often do not make really useful features, but in 2018, Google has proven that their program can change your life,” she wrote at the time. and Difficulties.

What is the Google I/O 2025 advertisement that approaches Night Sight, Google Photos or, or if you are generous for the company or check calls or Duplex? The only person who comes to my mind is the fact that Google To Google Meet. This is a feature that many will find useful, and you spent Google almost every minute you talk about.

I’m sure there are people who are excited to use JULES to Code Code or VEO 3 to create videos, but are any of these products really transforming? Some “movie makers of artificial intelligence” may argue otherwise, but whenever it was the last time you thought your life would be very better if you can get a computer only to make you a 30 -second ridiculous clip.

In contrast, think that a night scene is influencing. With one features, Google revolutionized phones by showing this program, It can overcome the physical limits of small camera devices. And most importantly, the scene of the night was in response to a real problem that was in the real world. Companies like Samsung and apple To catch a knee, now any smartphone worth buying has a dangerous low -light capabilities. The scene of the night changed the industry, for the better.

In fact, you have to pay $ 250 per month to use VEO 3 and other border models from Google as much as you want to tell everything you need to know about who the company believes that these tools are: it’s not yours and. In the past, the company had a talent to give the contextual character to what was showing it in a way that would resonate with the wider audience.

By 2018, machine learning was already at the forefront of almost everything Google was doing, and more than any other large technical company at the time, Google was on the edge of the bleeding of that revolution. However, the difference from time to time was that in 2018, I felt that many Google’s artificial intelligence food was directed to the service and features that would be really beneficial to people. Since then, for Google, artificial intelligence has moved from way to end to itself, and we are all worse.

Even less suspicious features such as artificial intelligence mode provides doubtful benefit. Google Since then, it has made it available to more people. The problem with artificial intelligence mode is that it is designed to solve the company’s manufacture problem. We all know that the quality of Google Search Results has decreased significantly over the past few years. Instead of fixing what is broken and making its system more difficult in the Seo Farms game, Google tells us the AI ​​placement of its search engine future.

The thing is that the chat robot is not a substitute for the right search engine. I often use To search the things I care about. However, it is great as in getting a detailed response and clarification of a question, it can be mistaken in Chatgpt and often mistakes in things. We are all familiar with the mistakes that are produced at Google Outside the feature. An artificial intelligence overview of the news may not be anymore, but it is still vulnerable to producing embarrassing mistakes. Just look at the screenshot that my colleague, Chris Hoult, recently sent to me.

I don’t think it is an accident/O 2025 A platform that the company sees a review of a failed concept. Let’s also not forget that Android, which is an operating system of billions of people interacting with it every day, was deported to a Live broadcast in advance Previous week. At the present time, Google feels that it is an eager company to repeat errors . Instead of trying to meet people where they need them, Google creates a few products that you already require. I don’t know about you, but this does not make me excited about the future of the company.