The CEO of the largest digital publisher and printing in the United States has been accused of being a bad representative to crawl his websites to support the AI’s AI products.
Neil Vogel, CEO of People, Inc. (Previously Dotdash Meredith), the publisher who runs more than 40 brands, including people, foods and wine, travel and entertainment, Better Homes & Gardens, real simple, southern life, allcipes, and others, said that Google is not fair because they use the same robots for sites that work to index the Google search engine as you do To support AI.
“Google has one crawling, which means that they are using the same creeping to search, as they still send us traffic, as they do for artificial intelligence products, as they steal our content,” said Vogel. Fortune Brainstorm Tech Conference this week.
He pointed out that three years ago, Google’s search represented about 65 % of the company’s traffic, and has since decreased to the “high twenties”. (VOGEL shared a more amazing census with ADEXCANGER last month, saying that several years ago, Google Traffic is up to 90 % From the movement of people inc. From the open web.)
“I do not complain. Our fans have grown. Our revenues have grown,” said Vogel attending the conference. “We are doing a great job. What’s not true in this matter is: You cannot take our content to compete with us.”
VOGEL believes that publishers need more influence in the era of artificial intelligence, and for this reason it feels that it is necessary to prevent artificial intelligence crawl – automatic programs that wipe web sites to train artificial intelligence systems – because this can force them to content deals. His company, for example, has a deal with Openai, described by Vogel as a “good actor”.
People, Inc. By taking advantage of the Al -Buniyat Al -Shwaba Infrastructure Company The latest solution for Cloudflare to prevent AI Crawles Do not push that, which causes artificial intelligence players to approach the publisher with possible content deals. While Vogel will not directly mention the companies concerned, he said they are “a large LLM provider.” No deals have been signed yet, but Fajel said that the company was “much further” before it adopted a creeping banning solution.
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However, Vogel noted that a Google creeping could not be banned because doing so will also prevent the indexing of the publisher’s sites in Google’s search, which reduces “20 %” of traffic that Google is still providing.
“They know this, and they do not divide their creeping. So she is a deliberate bad actor here,” Vogel announced.
Janice Min, Editor -in -Chief and CEO of Newsletter Provider Ankler mediaHe agreed to, calling large technology companies such as Google and Meta “Kleptomaniacs”.
She said, “I do not see the benefit to us in partnership with any Amnesty International company at the present time,” adding that its company prevents Ai Crawles.
Meanwhile, the CEO of Cloudflare Matthew Prince, whose company makes artificial intelligence solution (which was also in the painting), said he believed that things will continue to change in the future when it comes to how artificial intelligence companies are spent. I suspect that these changes can be demanded through new regulations.
Cloudflare Exec also wondered whether fighting artificial intelligence companies using legal solutions about things such as the Copyright Law, which was created for the pre -clown era, is the correct answer.
“I think it is important for this path to go, because, in the law of copyright, there is usually something derived, the more protected by fair use … What these artificial intelligence companies do is that they create derivatives already.” Thus, if you look at the best judicial precedents that have emerged so far, it has been said that use by man and others – the cause Man settled on the last day With all book publishers for $ 1.5 billion – they could have been able to maintain the positive copyright rule they obtained. “
The prince also announced that “everything wrong in the world today is, at a level, Google’s mistake”, because the research giant has taught publishers to estimate traffic to create original content, which leads to activating publishers such as Buzzfeed to write to obtain clicks. However, he admitted that Google was now a difficult place from a competitive point of view.
He said: “internally, they suffer from huge battles about what they are doing, and my predictions is that by this time next year, Google will pay the content of the content to crawl, take and put them in artificial intelligence models.”
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