Google may face research changes in the UK amid the CMA campaign

Google You may face changes to online search services in the United Kingdom after the organizers have raised concerns about the technology giant dominance.

The Competition and Markets Authority said on Tuesday that it consults a proposal to grant Google “strategic market status”, which is appointed by new competition rules for technology companies that have a firm force in a particular market.

The Extensive Competition Control Authority and the integration control authorities were granted this year, as the Digital Markets Law, competition and consumers entered into force.

Like a European Union Law known as the Digital Markets LawCMA legislation gives the ability to directly enforce consumer protection on technology giants and take measures – including fines of up to 10 % of global annual revenues for violations.

CMA has set a road map of Google if it succeeds in setting the strategic market status, including:

• Selection screens to help people choose and switch between search services easily
• Fair and non -discriminatory research classifications
• Control how to use publishers’ content-including responses created with artificial intelligence
• Consumer search data transfer ability to support the product innovation

In response to the CMA decision, Google said on Tuesday that the result of such changes “could have significant implications for companies and consumers” in the United Kingdom

“CMA today has reiterated that” the strategic market situation “does not mean that anti-competition behavior-however, this announcement represents clear challenges in the critical areas of our business in the United Kingdom.”

“We are concerned that the scope of CMA considerations is still wide and not concentrated, with a set of interventions that are considered before providing any evidence.”

Bethell added that Google plans to “continue working with CMA” to avoid imposing such measures.

This comes at a time when organizers around the world are looking to restrain the great technical players for their important market strength.

In April, an American judge She ruled that Google has illegal monopolies In two markets for online advertising technology, it paves the way for prosecutors to combat monopoly to search for the disintegration of its advertising products.

Meanwhile, a consultant at the European Union Supreme Court last week He recommended refusing Google Appeal against standard 4.1 billion euros ($ 4.8 billion) a fine of monopoly.